Most Popular cases

Authors: Gupta, Subroto Sen;

Reference No: MAR0178 Pages: 10 Published on: 1, January, 1976

Abstract: The 1969 Liberty shirts campaign came in for much debate for its bold and unorthodox approach. Some said the advertising was entertaining but was too sophisticated to sell. Some predicted ruin; only a few wholeheartedly backed the campaign. This case gives the extracts of an article by Mr. Frank Simoes, the ... More

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Authors: Ranade, Ashok; Malya, M Meenakshi;

Reference No: QM0100(E) Pages: 16 Published on: 1, January, 1976

Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0172 Pages: 11 Published on: 1, January, 1976

Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More

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Authors: Verma, Pramod;

Reference No: P&IR0034 Pages: 4 Published on: 1, January, 1976

Abstract: Deals with qualitative indicators to measure performance for rewarding individual employees. It discusses a monetary incentive scheme that incorporates both, an additional increment as well as an incentive payment. ... More

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Authors: Ranade, Ashok; Malya, M Meenakshi;

Reference No: QM0100(C) Pages: 9 Published on: 1, January, 1976

Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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Authors: Khurana, Rakesh;

Reference No: MAR0166 Pages: 16 Published on: 1, January, 1976

Abstract: The case involves taking a decision on the type of packing to be used for various types of vegetable and cereal seeds. A number of criteria like nonspillage, protection from pests and moisture, and price on packaging have to be taken into account in choosing the packaging material. A ... More

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Authors: Ranade, Ashok; Malya, M Meenakshi;

Reference No: QM0100(A) Pages: 5 Published on: 1, January, 1976

Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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Authors: Sachdeva, P S;

Reference No: P&IR0086 Pages: 6 Published on: 1, January, 1976

Abstract: The case deals with the linkages between recruitment systems, selection methods, placement decisions and evaluation of performance on completion of the probationary period. The need for systematic diagnosis and planning at each stage is highlighted so that the overall effectiveness of each officer/department can be improved. ... More

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Authors: Khurana, Rakesh;

Reference No: MAR0155 Pages: 14 Published on: 1, January, 1976

Abstract: This case deals with forecasting the demand for polypropylene staple fibre. Some data about the technical characteristics of this fibre vis-a-vis other synthetic fibres like cotton, wool, polyester, etc have been given to direct the determinations of the endusers. The case involves collection of data on behalf of the ... More

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Authors: Ranade, Ashok; Malya, M Meenakshi;

Reference No: QM0100(F) Pages: 20 Published on: 1, January, 1976

Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

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Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;

Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976

Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More

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