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Most Popular cases

List of Most Popular Cases

  1. Western India Pharmaceutical Company (A)

    Authors: Vora, M N;

    Reference No: MAR0015(A) Pages: 5 Published on: 1, January, 1964

    Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More

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  2. Air-India (F)**

    Authors: Haynes, Warren W;

    Reference No: ECO0001(F) Pages: 7 Published on: 1, January, 1964

    Abstract: The case concerns the consideration on a proposal to purchase additional aircraft when the local factors by the airline industry in general and AirIndia in particular raised doubts about the need for additional capacity. ... More

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  3. Bharat Steel Furniture Company

    Authors: Copen, M R;

    Reference No: PROD0020 Pages: 7 Published on: 1, January, 1964

    Abstract: This case deals with inventory control and production scheduling concerning a seasonal product. It asks students to examine and recommend specific proposals for improving company operations. ... More

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  4. Metal Company of India (MECO) (A) **

    Authors: Cohen, A R;

    Reference No: OB0024(A) Pages: 28 Published on: 1, January, 1964

    Abstract: A description of three related top executives who are treated as a small group with norms, values, etc. Students analyze the case using the same conceptual tools as for worker small groups. ... More

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  5. Background Note on the Managing Agency System

    Authors: Pruthi, S P S;

    Reference No: ECO0024 Pages: 12 Published on: 1, January, 1964

    Abstract: The note contains factual information regarding and role played by the Managing Agency system in the promotion, Financial and management of Indian business. The existing information o this system is document in this note which servers as a background reading material for "Flogging the Dead Horse Should the Managing Agency ... More

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  6. Bright Engineering Company (G)

    Authors: Vora, M N;

    Reference No: MAR0013(G) Pages: 8 Published on: 1, January, 1964

    Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More

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  7. Ram Prakash (B)

    Authors: Goyal, R C;

    Reference No: P&IR0060(B) Pages: 2 Published on: 1, January, 1964

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  8. Punjab Machinery Company (C)

    Authors: Hegde, B K;

    Reference No: PROD0006(C) Pages: 5 Published on: 1, January, 1964

    Abstract: Students have to evolve an inventory model which should take into account the procurement difficulties regarding uncertain lead time, obtaining imported materials, etc. The case also gives an opportunity to identify the need for standardization of materials and costs associated with it. ... More

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  9. Urmi Pharmaceutical Company (B)

    Authors: Vora, M N;

    Reference No: MAR0285(B) Pages: 7 Published on: 1, January, 1964

    Abstract: The case deals with the decision problem of discontinuing some items from the product line of the company. Arguments in favour and against continuing two specific products are given. In case these products are withdrawn, implications on company's costs, revenues and profits are described. ... More

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  10. Best Woodcrafts **

    Authors: Varshneya, K L;

    Reference No: F&A0066 Pages: 7 Published on: 1, January, 1965

    Abstract: The manager of the firm analyses the working results of each of the manufacturing sections. The case deals with breakeven analysis, and its advantages and limitations. ... More

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  11. Punjab Machinery Company (A)

    Authors: Hegde, B K;

    Reference No: PROD0006(A) Pages: 18 Published on: 1, January, 1965

    Abstract: A trading organization starts manufacturing some of the machine tools it was selling, and finds difficulty in meeting the delivery schedules. The case highlights the need for inventory control, raw material standardization, establishment of operation standards, reorganization of functions, and other systems and procedures. A good deal of data on ... More

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  12. Siddarth Cotton Mills (A)

    Authors: Bolar, Malathi;

    Reference No: P&IR0067(A) Pages: 18 Published on: 1, January, 1965

    Abstract: The case describes the attempts made by the mill owner's son to streamline the personnel functions of the company. The case lends itself to a discussion on introduction of change and personnel management as well as a more intensive discussion on selection, training, appraisal and organization for personnel management. ... More

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  13. Flogging the Dead Horse : Should the Managing Agency System be abolished?

    Authors: Pruthi, S P S;

    Reference No: ECO0026 Pages: 10 Published on: 1, January, 1965

    Abstract: The case contains opposing view-point on the role of the managing agency system Indian business. It highlights the current controversy regarding the abolition of the managing agency system. The case attempts to familiarize the student with the salient point involved in the controversy regarding the future of the managing agency ... More

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  14. Morgan & Smith Limited (A)**

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0036(A) Pages: 5 Published on: 1, January, 1965

    Abstract: The case deals with purchase of imported items by an authorized agent and the implications of government policy on the planning of the company. ... More

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  15. Lilac Flour Mills

    Authors: Seshan, Suresh A; Ramanathan, K V;

    Reference No: F&A0067 Pages: 5 Published on: 1, January, 1965

    Abstract: This case is concerned with the problem of inventory valuation and pricing in a joint and byproducts situation. Students are required to decide the minimum selling price for each of the four products and the basis for inventory valuation. ... More

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