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List of Most Popular Cases

  1. Meera Nair at PhoenixWay: Which Way to Go?

    Authors: Premapuri, Priyanka; Gupta Vishal;

    Reference No: OB0231 Pages: 12 Published on: 8, June, 2018

    Abstract: The case describes the dilemma faced by Meera Nair, chief manager at PhoenixWay – a consultancy firm that has successfully grown over the years. There is a silent conflict in the personalities, work styles and attitude of Meera Nair and Mohit Dubey, her contemporary looking after client relationships. Nair finds inconsistencies ... More

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  2. Meera Nair at PhoenixWay: Which Way to Go?: Supplement

    Authors: Premapuri, Priyanka; Gupta Vishal;

    Reference No: OB0231S Pages: 12 Published on: 8, June, 2018

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  3. GuruKool: A Retail Frontline Training Initiative

    Authors: Kaul, Subhashini;

    Reference No: MAR0405 Pages: 16 Published on: 2, April, 2009

    Abstract: GuruKool, a unique training initiative for frontline sales personnel in retail businesses of the Future Group, was spearheaded by Sanjay Jog, Chief People Officer, Future Group, in April 2006. Implementing the programme, however, was more difficult than he had expected, and its results also were not as brilliant. Sanjay was thus ... More

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  4. Surat Flood of August 2006

    Authors: Mavalankar, Dileep; Srivastava, Amit Kumar;

    Reference No: PSG0106 Pages: 18 Published on: 2, December, 2008

    Abstract: A massive flood of August 2006 in the city of Surat caused major human tragedy and damage to the property estimated at Rs 22,000 crore. Given the repeated floods in Surat policy makers, administrators, experts, and people have to rethink about how to improve dam management to reduce the risk of floods. ... More

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  5. Divya Bhaskar

    Authors: Sinha, Piyush Kumar; Anand, Kamaljit;

    Reference No: MAR0396 Pages: 49 Published on: 13, May, 2008

    Abstract: Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely saturated market had foiled attempts of several other newspapers. The case describes in detail the ... More

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  6. Headset Headache (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: OB0201(A) Pages: 12 Published on: 15, April, 2008

    Abstract: A customer was highly disappointed because of non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case describes the chain of events that started with the subscription. In the process, the case highlights issues of conflict, ethics and values. ... More

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  7. Headset Headache (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: OB0201(B) Pages: 3 Published on: 15, April, 2008

    Abstract: The case adds to the data presented in case “Headset Headache (A)”. A customer was highly disappointed upon non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case highlights issues of employee attitude, conflict and customer service. ... More

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  8. Pricing the Infoedge(naukari) IPO

    Authors: Sharma, Nivedita;

    Reference No: MAR0390 Pages: 21 Published on: 19, September, 2007

    Abstract: The case deals the 1) reasons for and mechanics of an IPO and 2) the process of pricing an IPO. The question is whether naukari used the right approach to price its IPO and whether it got the right price for its IPO. ... More

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