Most Popular cases

Authors: Gupta, Subroto Sen;

Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

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Authors: Patel, Nitin R;

Reference No: QM0088 Pages: 19 Published on: 1, January, 1976

Abstract: Deals with the use of computers for management applications in Air India over the decade 1965-66 to 1975-76. It discusses the applications taken up, and the organizational structure of the computer department. ... More

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Authors: Verma, Pramod;

Reference No: P&IR0034 Pages: 4 Published on: 1, January, 1976

Abstract: Deals with qualitative indicators to measure performance for rewarding individual employees. It discusses a monetary incentive scheme that incorporates both, an additional increment as well as an incentive payment. ... More

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Authors: Khurana, Rakesh;

Reference No: MAR0155 Pages: 14 Published on: 1, January, 1976

Abstract: This case deals with forecasting the demand for polypropylene staple fibre. Some data about the technical characteristics of this fibre vis-a-vis other synthetic fibres like cotton, wool, polyester, etc have been given to direct the determinations of the endusers. The case involves collection of data on behalf of the ... More

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Authors: Bhattacharyya, S K;

Reference No: F&A0281(B) Pages: 21 Published on: 1, January, 1976

Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More

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Authors: Monappa, Arun;

Reference No: P&IR0010 Pages: 26 Published on: 1, January, 1976

Abstract: The case deals with a conflict situation between Air India and its pilots, the pattern of work allocation, and what is now known as the "slip" system of operation. ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0173(A) Pages: 11 Published on: 1, January, 1976

Abstract: Dunlop needed a much more distinctive and powerful advertising campaign in 1967 to give its highway tyres an advantageous competitive position in a crowded truck and bus tyre market. In the search for its unique qualities, as against claims of the competitors, Dunlop asked its agency to find out the importance ... More

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Authors: George, P S;

Reference No: CMA0363 Pages: 5 Published on: 4, October, 1975

Abstract: Examines the feasibility of establishing apple orchards in a block in Meghalaya. The case is used to illustrate the stages in investment decisions the analysis required for determining the viability. ... More

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Authors: Gaikwad, V R; Chowdhry, Kamla; Bhattacharyya, S K;

Reference No: CMA0291(A) Pages: 10 Published on: 29, August, 1975

Abstract: Gives the historical development of ICAR, its organizational problems and the organizational structure. ... More

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