Reference No: MAR0285(G)Pages: 7Published on: 1, January, 1985
Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More
Reference No: F&A0372Pages: 4 Published on: 1, January, 1985
Abstract: This is a collection of four caselets in C-V-P analysis presented in the ascending order of difficulty moving from breakeven analysis with physical units to breakeven without physical units, and on to long term breakeven, cash breakeven, shutdown volume, and profit planning. ... More
Reference No: P&IR0170Pages: 12Published on: 1, January, 1985
Abstract: The case refers to the personnel policies of a large organization engaged in the tourism and hotel industry. Some of the major problems arising from the nature of the business are highlighted. The economic and social constraints on human resources management are also revealed by the case. ... More
Reference No: PROD0192(B)Pages: 12 Published on: 1, January, 1985
Abstract: The case can be used for discussing an effective management control system for projects. Aspects such as selection of project team, preparation of network diagrams, budgeting, activity planning at the site, coding, reporting, etc can be discussed. ... More
Reference No: OB0167Pages: 2 Published on: 1, January, 1984
Abstract: This case is about an individual who has become a victim of organizational politics. It highlights how top officials indulge in politics concerning organizational use of lower?level officials; and how an individual, as a consequence of this politics, develops conflict within himself, which in turn leads to a dramatic ... More
Reference No: F&A0340Pages: 4 Published on: 1, January, 1984
Abstract: Asian Food Products Limited is a company with excellent sales and profits. However, the managing director notices with concern the problems of liquidity and seeks help from a management consultant. The case contains data on policies, production costs, sales, etc. The focus is on distinction between liquidity and profitability and ... More
Reference No: PROD0192(A)Pages: 15 Published on: 1, January, 1984
Abstract: The case can be used to discuss the management control system in a new project. An existing MCS for a large construction company is described and management problems faced by the company in handling a new project are highlighted. The new MCS that can be suitable for the situation can ... More
Reference No: QM0194Pages: 6Published on: 1, January, 1984
Abstract: This case describes an engineering firm that has grown in the last decade and increased its line of products. The case can be used to highlight the concept of "focused factory." ... More
Reference No: MAR0282Pages: 15Published on: 1, January, 1983
Abstract: The case is concerned with the entire process of advertising planning for a new product launch in a highly competitive market. The case begins with the initial brief given to the advertising agency by the client. A series of multimedia campaigns in different parts of the country are considered. The ... More
Reference No: CMA0584Pages: 45Published on: 1, January, 1983
Abstract: This case pertains to project implementation and is a continuation of Kerala Agricultural Project (B) (CMA0539). It deals with the problems of implementation after mid-term appraisal. The Director of the Special Agricultural Development Unit is faced with the problem of assessing the impact on profitabilities of the project due to ... More
