Reference No: MAR0491Pages: 7Published on: 31, March, 2017
Abstract: Fish TV, one of the largest Direct-to-Home (DTH) television operator in India found itself in trouble. Customers had accused the company of misleading them by way of false advertising and were now asking for restitution. Rajeev Batra, CEO of Fish TV was now facing a dilemma as to whether the ... More
Reference No: OB0209(B)Pages: 26Published on: 20, September, 2016
Abstract: Lupin Ltd. initiated its talent management program in 2005 with an aim to attract, retain and develop talent over coming years. This case is a continuation of “Managing Talent at Lupin Limited”, which explored the basic issues that emerged as a result of the implementation of talent management (TM) at Lupin. ... More
Reference No: OB0224Pages: 18Published on: 31, March, 2016
Abstract: The case, “Shivani Carriers Pvt. Ltd.: Managing Employee Motivation at the Bottom of the Pyramid”, has been designed to teach students about the basic principles of employee motivation. The case is also a representative example of the problems faced by small and medium-sized businesses in employee acquisition, motivation, and retention, ... More
Reference No: BP0394Pages: 28Published on: 29, March, 2016
Abstract: This case describes the knowledge management (KM) initiatives at the level of a unit of one of the largest chemical companies in India. The unit, Tata Chemicals Ltd, Mithapur, has a unique knowledge base accumulated over generations of experiments, trials, and errors. It is in the midst of implementing a ... More
Reference No: OB0221Pages: 8Published on: 16, March, 2016
Abstract: The case is about a micro to small manufacturing setup, Microsign, which has been in existence for the last thirty five years. Microsign has been growing year on year and generates a modest revenue of a little over 50 million. It proudly delivers highest quality products to its clients. The feature ... More
Reference No: COMM0012Pages: 11Published on: 16, November, 2015
Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More
Reference No: OB0218Pages: 18Published on: 4, July, 2015
Abstract: The ‘CSIR-Tech: Facilitating lab to market journeys’ case is designed to teach students the strategic intricacies of an organizational network. The case also throws light on the formation and design of a collaborative inter-organizational network. CSIR, a premier R&D organization in India, was plagued with challenges in the commercialization ... More
