Reference No: CMHS0014(A)Pages: 10Published on: 1, January, 1999
Abstract: Christian Medical College and Hospital (CMCH), Vellore, Tamil Nadu, was founded in 1900 as a one-bed clinic by Dr. Ida Sophia Scudder. Since then, CMCH has grown into an institution of international repute with over 1800 beds and 4000 employees. CMCH attends to more than 1800 inpatients and 2500 outpatients daily. Outpatient services at CMCH ... More
Reference No: MAR0328(A)Pages: 10Published on: 10, April, 1999
Abstract: The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it's overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms ... More
Reference No: PSG0078Pages: 35Published on: 15, April, 1999
Abstract: Though philanthropic activities are age old, in recent times, private service institutions have been acknowledged, both, by the people and the state, for the service they render. However, the accountability of such institutions is yet to be explored, from a service point of view. Though it will not add directly ... More
Reference No: MAR0321Pages: 29Published on: 3, May, 1999
Abstract: Konkan Railway Corporation Limited (KRC) was set up as a Public Sector company under the Ministry of Railways in July 1990 to bridge the 738 km "Konkan Gap" by providing a railway connection between Roha (150 kms South of Mumbai) and Thokur (about 22 kms North of Mangalore). KRC completed the project at a ... More
Reference No: MAR0322(B)Pages: 6Published on: 5, May, 1999
Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of company. Over the years, the company had expanded business into areas such as document-processing workstations, ... More
Reference No: MAR0322(A)Pages: 7Published on: 5, May, 1999
Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of the company. Over the years, the company had expanded its business into such areas as ... More
Reference No: MAR0319(B)Pages: 16Published on: 1, June, 1999
Abstract: Ahmedabad based Ashima Attires (AA) had just decided to launch a ready to stitch (RTS) shirting and trouser fabric brand called Icon based on recommendations made by a consulting company. The product had to be launched in August 1997 in some of the states in India, starting with Gujarat. The CEO ... More
Reference No: MAR0324Pages: 19 Published on: 15, June, 1999
Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More
Reference No: IMG0016Pages: 32Published on: 15, June, 1999
Abstract: Ranbaxy Laboratories Limited, a major player in the Indian pharmaceutical industry, is one of the few Indian multinational corporations. The case describes the evolution of the company from a small beginning in the 1950s to a leadership position in the Indian pharmaceutical industry. The case describes the strategies pursued by ... More
Reference No: MAR0325(C)Pages: 30Published on: 27, September, 1999
Abstract: In May 1996, RPG Enterprises, one of the top five Indian business houses, formally entered the nascent sector of large-scale organized food retailing with the opening of the first FoodWorld, a supermarket grocery store. By the end of 1998, the FoodWorld chain had expanded into 19 stores with hubs in Chennai, Bangalore and ... More
Reference No: MAR0325(A)Pages: 21Published on: 27, September, 1999
Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More
Reference No: MAR0325(B)Pages: 36Published on: 27, September, 1999
Abstract: FoodWorld is a division of Spencer's, the retailing company of RPG Enterprises (RPG). This case focuses on the supply chain strategy. The key issues were 1) what to stock, 2) where and whom to source from, 3) how to reduce total delivery time from vendor to store and 4) how to reduce the cost ... More
Reference No: MAR0332(D)Pages: 2Published on: 28, October, 1999
Abstract: The case describes the experience of Professor Ramakant as a subscriber to a weekly news magazine, Newlook. Students should have read the Newlook (A), (B), and (C) cases. ... More
Reference No: MAR0332(B)Pages: 2 Published on: 28, October, 1999
Abstract: The case describes the experience of Professor Ramakant who subscribed to Newlook, a newsmagazine. It highlights the concerns he had and the problems he faced as a customer. ... More
