Reference No: MAR0268(A)Pages: 7Published on: 1, January, 1982
Abstract: The case describes the marketing situation of a division (die casting machines division) of a multi plant, multi division company. Data include company sales, industry sales, and sales and product lines of competitors. The process of decision making (with regard to pricing) of the company, bases of competition used by ... More
Reference No: MAR0274Pages: 13 Published on: 1, January, 1982
Abstract: The case gives the details of the business outlook and the proposed strategy for a newly set up company, Electronic Controls Corporation. The company had been founded by six technocrats and underwent rapid growth within a five year period. ECC was one of a group of three companies and was ... More
Reference No: F&A0354Pages: 1Published on: 1, January, 1982
Abstract: Illustrates the approach to inventory management when the production rate is finite and the shortage cost too is finite. It brings out the fact that, in some situations, consciously allowing for shortages may be the optimum strategy. ... More
Reference No: MAR0280Pages: 17Published on: 1, January, 1983
Abstract: The case deals with the problem of communicating special features of a trademark referring to processing of fabric to the target audience. A comprehensive research was commissioned by the company for obtaining data on behavioural characteristics and awareness of advertising for this and similar processes. The focus is on the ... More
Reference No: MAR0275(D)Pages: 9Published on: 1, January, 1983
Abstract: The case is concerned with the vital issue of creative execution. The various stages in the development of the campaign and interaction between the advertiser and the advertising agency are brought out with the help of the material prepared by the agency for providing alternatives for consideration to the client. ... More
