Reference No: MAR0015(A)Pages: 5Published on: 1, January, 1964
Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More
Reference No: OB0024(D)Pages: 9 Published on: 1, January, 1964
Abstract: A description of the relationship between the foundry sales manager and the production-planning manager. Students analyze the difference between this relationship and those in Cases (C1) and (C2) and try to understand the factors contributing to that difference. ... More
Reference No: ECO0001(E)Pages: 11Published on: 1, January, 1964
Abstract: The case involves the considerations for the purchase of Boeing 707s in order to remain in business in competition with other carriers. ... More
Reference No: OB0003(A)Pages: 7 Published on: 1, January, 1964
Abstract: A description of the clerical staff of AIRTC job requirements, administrative setup, seating arrangements, and status factors. Students are to predict the emergent behaviour. ... More
Reference No: OB0019Pages: 8Published on: 1, January, 1964
Abstract: A young businessman grants an interview in which he airs his doubts and some opinions regarding the place of business and business administration in the personal life of an individual. Raises questions of possible divergence of objectives. ... More
Reference No: OB0034(C)Pages: 7Published on: 1, January, 1964
Abstract: A description of several incidents that occurred during the researcher's visits to the chief engineer. Students analyze the behaviour observed and decide how to improve the situation. ... More
Reference No: MAR0013(G)Pages: 8Published on: 1, January, 1964
Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More
Reference No: ECO0022Pages: 10Published on: 1, January, 1964
Abstract: This case an interview account of an industrialist belonging to the cotton textiles industry giving on account of his strength and weaknesses. This case, together with "Kasturbhai lalbhai and the Cotton Textiles industry" is used for the purpose of familiarizing the student with the variety of factors responsible for the ... More
Reference No: OB0010(M)Pages: 7 Published on: 1, January, 1964
Abstract: A description of the assembly department workers, supervisors, history and present practices. A simple introductory case to small group behaviour, in which the students try to predict productivity and worker satisfaction from the given data. ... More
Reference No: OB0024(C1)Pages: 10 Published on: 1, January, 1964
Abstract: A description of the relationship between the rolled products sales manager and the production manager. Students analyze how the nature of their tasks contributes to their inability to coordinate. ... More
Reference No: P&IR0018Pages: 5Published on: 1, January, 1964
Abstract: A distant cousin of several executives in Arjun Manufacturing writes to the brother of the Vice President asking him to help "one of his own" to get promotion and an increase in salary. The letter is forwarded to the Vice President, who obtains the comments of Arjun's personnel manager and ... More
Reference No: OB0017(B)Pages: 10Published on: 1, January, 1964
Abstract: Describes how the new general manager tries to change his executives' behaviour, and his attempts to win the executives' and workers' confidence; and its effect on some of the executives who believe in stricter methods. ... More
Reference No: OB0034(A)Pages: 6 Published on: 1, January, 1964
Abstract: The general manager describes his problems with the chief engineer who does not delegate responsibility. The student identifies all the assumptions made by the general manager, and tries to decide what the general manager should do, and what the researcher should do next. ... More
Reference No: OB0049(B)Pages: 2Published on: 1, January, 1964
Abstract: The managing director has a conversation with the new weaving master in which he tries to change the way he normally talks to his subordinates. ... More
