Reference No: MAR0077Pages: 5 Published on: 1, January, 1967
Abstract: An industrial equipment marketing company which markets mining machinery to the coal mines decides to sell boots and uniforms for miners. The company perceives these products as consonant with the rest of its product mix on the ground that they will involve "industrial marketing" to the coal companies. After the ... More
Reference No: PROD0053Pages: 12Published on: 1, January, 1967
Abstract: Describes a problem faced by the management wherein a decision has to be made whether to buy a Turret Lathe or an Automat to replace the worn-out Turret Lathe. Facts and figures on equipment cost, and operating and maintenance costs for the two types of equipment are given. Students are ... More
Reference No: CMA0140Pages: 15Published on: 1, January, 1967
Abstract: The case is based on the Government Policy regarding merchant exporters in the export business de-oiled groundnut cake. This case brings into focus the issues relating to separate functions performed by merchants vis-a-vis exports by manufacturers in that agricultural commodity. ... More
Reference No: PROD0026(B)Pages: 6Published on: 1, January, 1967
Abstract: Outlines the detailed discussions that took place between the case writer and the PERT administrator of the company. It highlights the problems the company had to face in working with PERT and also the way it solved them. The administrator describes his reactions, attitudes and dealings with the company's supervisory ... More
Reference No: MAR0066Pages: 3Published on: 1, January, 1967
Abstract: The case offers an illustration of drawing up an actual sample using random number table. Alternative approaches of selecting a sample using a telephone directory as a frame are discussed. The problem of non response and sample error are highlighted. ... More
Reference No: PROD0050Pages: 18Published on: 1, January, 1967
Abstract: Describes the collaborative efforts of a national laboratory and a large?sized company. The company makes use of a new process developed by the laboratory for a finished product (baby foods) and succeeds in setting up a plant. The case also discusses the types of difficulties the company has had ... More
Reference No: PROD0041Pages: 10Published on: 1, January, 1967
Abstract: The case describes a situation of deciding between alternative processes of manufacturing a particular part. Details about the methods of manufacture, the times involved and the cost are given so that a meaningful discussion about the relative merits of the alternative could be had. ... More
Reference No: PROD0025Pages: 17Published on: 1, January, 1967
Abstract: The case describes the processing of materials in a large vertically integrated textile mill. The company does not have a centralized planning and control section. Very often orders from the merchants and distributors cannot be filled immediately. The management is considering ways and means to cut down large process? inventories ... More
Reference No: MAR0059Pages: 15Published on: 1, January, 1967
Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the company owned retail shop network for distributing its textile products. ... More
Reference No: BP0026Pages: 38Published on: 1, January, 1967
Abstract: Presents, against the industrys background, the company's tactical decision to acquire aeroplanes for transporting newspapers, the history of the company and its leading position in the newspaper industry in India. The major focus of discussion is the inadequacy of the tactical move to take care of changes in customer characteristics. ... More
Reference No: PROD0023Pages: 15Published on: 1, January, 1967
Abstract: The case is about a production control situation??how best to utilize the limited number of specialized automatic machines for production of (7 to 10) components of about twelve different designs of a single monopoly product having a limited number of customers but with a slowly growing demand. The machines are being ... More
Reference No: PROD0045(B)Pages: 4 Published on: 1, January, 1967
Abstract: Describes the situation prevailing in the Transport Services Corporation after some improvements in maintenance methods have been introduced. It provides necessary data for simulating the queuing model, and for determining the bottlenecks and how these could be avoided. ... More
