Reference No: CMA0373Pages: 9Published on: 4, October, 1975
Abstract: This case is based on the estimation study on an SFDA/MFAL scheme in Assam. The case presents the targets achieved and some reasons for the shortfall in achieving the targets. It can be used to highlight the role of estimation as a management function. ... More
Reference No: CMA0363Pages: 5Published on: 4, October, 1975
Abstract: Examines the feasibility of establishing apple orchards in a block in Meghalaya. The case is used to illustrate the stages in investment decisions the analysis required for determining the viability. ... More
Reference No: CMA0374Pages: 6Published on: 4, October, 1975
Abstract: The case deals with the question of deciding optimum storage requirements for a fertilizer retail depot. It is based on the feasibility study for a large fertilizer complex. The case can be used to introduce the inventory problem and simple solution to the problem. ... More
Reference No: MAR0172Pages: 11Published on: 1, January, 1976
Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More
Reference No: BP0070Pages: 23Published on: 1, January, 1976
Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More
Reference No: QM0097Pages: 5 Published on: 1, January, 1976
Abstract: Deals with resource allocation for district planning. When many projects compete for resources, the choice of a set of projects within the budget poses problem to the planner. ... More
Reference No: BP0092(B)Pages: 17Published on: 1, January, 1976
Abstract: Describes the post takeover operations of Ganesh Flour Mills by a professional group of managers. Raises the question of ownership of the company in the context of the surpluses generated after the takeover and highlights the temporary character of the takeover of management and the problems in the reconstruction of ... More
Reference No: QM0111Pages: 12 Published on: 1, January, 1976
Abstract: Deals with the problems associated with the introduction of five widebody Airbuses to replace a fleet of Turbo Props and Caravelles. As it is essential to synchronize the publicity campaign with the formal introduction of the Airbus, the management wants to know when the five aircraft will be ready ... More
Reference No: MAR0153(A)Pages: 32Published on: 1, January, 1976
Abstract: This case deals with marketing strategy formulation for gaskets and radiators. Data have been provided for various segments of the market. The case could be used for evaluating distribution channels, promotion strategy, pricing, etc. The case also involves forecasting the demand. ... More