Reference No: CMA0373Pages: 9Published on: 4, October, 1975
Abstract: This case is based on the estimation study on an SFDA/MFAL scheme in Assam. The case presents the targets achieved and some reasons for the shortfall in achieving the targets. It can be used to highlight the role of estimation as a management function. ... More
Reference No: CMA0363Pages: 5Published on: 4, October, 1975
Abstract: Examines the feasibility of establishing apple orchards in a block in Meghalaya. The case is used to illustrate the stages in investment decisions the analysis required for determining the viability. ... More
Reference No: CMA0374Pages: 6Published on: 4, October, 1975
Abstract: The case deals with the question of deciding optimum storage requirements for a fertilizer retail depot. It is based on the feasibility study for a large fertilizer complex. The case can be used to introduce the inventory problem and simple solution to the problem. ... More
Reference No: MAR0144(G)Pages: 11Published on: 1, January, 1976
Abstract: The case highlights the problems being faced by the company regarding its channels of distribution, especially the wholesalers. The alternatives being considered by the management to bring the wholesalers in line are presented, as also the details of the company's marketing strategy. The alternatives are to be evaluated in light ... More
Reference No: BP0095Pages: 12Published on: 1, January, 1976
Abstract: The public sector steel companies in India represent an overwhelmingly dominant segment of the total steel industry of the country. As such, corporate long range planning assumes dimensions which almost seem to overlap with the task of national log range planni The case provides an introduction to the complexity of ... More
Reference No: QM0101(A)Pages: 6Published on: 1, January, 1976
Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More
Reference No: F&A0263(D)Pages: 12 Published on: 1, January, 1976
Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, end users, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More
Reference No: MAR0170Pages: 9 Published on: 1, January, 1976
Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More
