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List of Most Popular Cases

  1. Laxmi Transformers

    Authors: Raghuram, G; Mathew, Dilip;

    Reference No: PROD0219 Pages: 10 Published on: 1, January, 1992

    Abstract: This is a case in which the mode choice (a suitable combination of road/rail/water) for movement of iron ore to a sponge iron plant needs to be decided upon. This mode choice would also influence the finished material movement. In fact, since the market demand is more than ... More

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  2. Gunny Bags Inventory at Western India Cement Company

    Authors: Tripathy, Arabinda;

    Reference No: PROD0222 Pages: 8 Published on: 1, January, 1992

    Abstract: Gunny bags are used for packing of cement. Non-availability of gunny bags may result in building up of cement stock and ultimately affect the operation of the cement plant. Supplies over a long distance, as also other losses, affect the availability of gunny bags. The case describes such a situation ... More

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  3. Kalyan Pharma Ltd.

    Authors: Jain, Abhinandan K; Raghuram, G; Agrawal, Pramod K;

    Reference No: MAR0300 Pages: 10 Published on: 1, January, 1992

    Abstract: This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. The case further focuses on the recent change in distribution system where a new link is added ... More

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  4. Marketing Air Coolers

    Authors: Ramachandran, K;

    Reference No: BP0231 Pages: 7 Published on: 1, January, 1992

    Abstract: Sheetal Air Cooler is an innovative product with high technical and aesthetic features introduced in the Indian market in the late eighties. The case narrates problems and dilemmas faced by the entrepreneur to the initial stages of the life of the enterprise in the context of marketing. Starting with a ... More

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  5. Kachchh Cooperative Sunflower Oil Mill (KACSOM)

    Authors: Kalro, A H;

    Reference No: QM0235 Pages: 8 Published on: 1, January, 1993

    Abstract: This case provides data on manufacturing process, raw material availability, management and organization, as well as project costs. It is meant to be used as an exercise in project appraisal. ... More

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  6. Paper and Paperboards (PPBs)

    Authors: Tewari, Devi D; Chokshi, S N;

    Reference No: CMA0714 Pages: 15 Published on: 1, January, 1993

    Abstract: The paper industry in India is highly capital intensive and has grown rapidly in the past. Interesting to note that the number of pulp and paper units have increased from 17 in the early 1950's to 250 in 1985, and production of paper and paperboards from 1,35,000 tonnes in 1951 to 15,00,000 tonnes in 1985 - a ... More

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  7. National Publishing Company: Marketing of Children's Fortnightly Magazine

    Authors: Koshy, Abraham;

    Reference No: MAR0301 Pages: 12 Published on: 16, February, 1994

    Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More

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  8. The Kandla-Bhatinda Pipeline Controversy

    Authors: Manikutty, S; Raghuram, G;

    Reference No: PSG0067 Pages: 27 Published on: 23, February, 1994

    Abstract: This case emphasizes the decision making process of infrastructure investments for the two modes of transportation of petroleum products between Kandla Port and North West India. Indian Oil Corporation made a proposal in 1981 for a new pipeline between Kandla and Bhatinda, in order to cater to the increased projected traffic ... More

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  9. Indian Products Limited (C): Data Analysis and Interference Building

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(C) Pages: 15 Published on: 14, December, 1994

    Abstract: The case can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in this case are for univariate, bivariate, and multivariate regression analysis. The context is that of a research ... More

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  10. Lotus Thread Company Limited (D)

    Authors: Jain, Abhinandan K; Raghuram, G;

    Reference No: PROD0228(D) Pages: 15 Published on: 1, January, 1995

    Abstract: This case deals with the despatch policy of Lotus Thread Company Limited (LTCL). It focuses on the optimum shipment size and routing decisions. It examines the effect of smaller shipment and/or combining shipments and single/multiple destination despatches. Decisions in this regard is very critical as supply to different ... More

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