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Most Popular cases

List of Most Popular Cases

  1. Marketing Air Coolers

    Authors: Ramachandran, K;

    Reference No: BP0231 Pages: 7 Published on: 1, January, 1992

    Abstract: Sheetal Air Cooler is an innovative product with high technical and aesthetic features introduced in the Indian market in the late eighties. The case narrates problems and dilemmas faced by the entrepreneur to the initial stages of the life of the enterprise in the context of marketing. Starting with a ... More

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  2. Success Unlimited Incorporated - B

    Authors: Nilakantan, S; Raghuram, G;

    Reference No: PROD0224 Pages: 10 Published on: 1, January, 1992

    Abstract: This case focuses on the issue of set up regional warehouse to provide distribution for depots in the Northern Region of a consumer products company. Data is available on the costs and benefits of analysing this decision, a specially from the point of inventory held in the pipeline and depots. ... More

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  3. Viswam Ispat Limited

    Authors: Raghuram, G;

    Reference No: QM0228 Pages: 3 Published on: 1, January, 1992

    Abstract: This case is a real life example of a recurring stock problem. This case has good potential for a take-home assignment. ... More

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  4. Karnataka Engineering Company Limited

    Authors: Raghuram, G; Mathew, Dilip;

    Reference No: PROD0221 Pages: 10 Published on: 1, January, 1992

    Abstract: This is a case about the primary decisions that were needed to be made in the nationwide distribution of scooters and mopeds manufactured at a plant in Karnataka. The manufacturer had to decide the states in which branches should be located, the best locations in each state, and what the ... More

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  5. Kachchh Cooperative Sunflower Oil Mill (KACSOM)

    Authors: Kalro, A H;

    Reference No: QM0235 Pages: 8 Published on: 1, January, 1993

    Abstract: This case provides data on manufacturing process, raw material availability, management and organization, as well as project costs. It is meant to be used as an exercise in project appraisal. ... More

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  6. Paper and Paperboards (PPBs)

    Authors: Tewari, Devi D; Chokshi, S N;

    Reference No: CMA0714 Pages: 15 Published on: 1, January, 1993

    Abstract: The paper industry in India is highly capital intensive and has grown rapidly in the past. Interesting to note that the number of pulp and paper units have increased from 17 in the early 1950's to 250 in 1985, and production of paper and paperboards from 1,35,000 tonnes in 1951 to 15,00,000 tonnes in 1985 - a ... More

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  7. National Publishing Company: Marketing of Children's Fortnightly Magazine

    Authors: Koshy, Abraham;

    Reference No: MAR0301 Pages: 12 Published on: 16, February, 1994

    Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More

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  8. The Kandla-Bhatinda Pipeline Controversy

    Authors: Manikutty, S; Raghuram, G;

    Reference No: PSG0067 Pages: 27 Published on: 23, February, 1994

    Abstract: This case emphasizes the decision making process of infrastructure investments for the two modes of transportation of petroleum products between Kandla Port and North West India. Indian Oil Corporation made a proposal in 1981 for a new pipeline between Kandla and Bhatinda, in order to cater to the increased projected traffic ... More

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  9. Indian Products Limited (C): Data Analysis and Interference Building

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(C) Pages: 15 Published on: 14, December, 1994

    Abstract: The case can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in this case are for univariate, bivariate, and multivariate regression analysis. The context is that of a research ... More

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  10. Lotus Thread Company Limited (D)

    Authors: Jain, Abhinandan K; Raghuram, G;

    Reference No: PROD0228(D) Pages: 15 Published on: 1, January, 1995

    Abstract: This case deals with the despatch policy of Lotus Thread Company Limited (LTCL). It focuses on the optimum shipment size and routing decisions. It examines the effect of smaller shipment and/or combining shipments and single/multiple destination despatches. Decisions in this regard is very critical as supply to different ... More

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