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Most Popular cases

List of Most Popular Cases

  1. Chilli in Soup (B)

    Authors: Bandyopadhyay, T.; Raghuram, G;

    Reference No: CMA0811(B) Pages: 35 Published on: 12, June, 2008

    Abstract: A famous brand of sauce tested positive for Sudan I (a prohibited carcinogenic dye added for colour enhancement), which led to the biggest food products recall off the shelves in supermarkets and departmental stores of Britain. This brought to light that the mandatory testing of Sudan I by Spices Board ... More

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  2. Novire Technologies: Automatic Vehicle Location

    Authors: Raghuram, G; Goyal, Aditya;

    Reference No: PROD0292 Pages: 16 Published on: 16, June, 2008

    Abstract: Novire Technologies, an IT based logistics solutions provider, had introduced a new system called Automatic Vehicle Location (AVL) which uses Global Positioning System to track vehicles. ABC Private Ltd (ABC), a cement manufacturing company, decided to try this system and went for a pilot study on five of its trucks. ... More

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  3. Jeevika: Livelihood Security Project

    Authors: Vyas, Preeta H;

    Reference No: PSG0104 Pages: 18 Published on: 23, June, 2008

    Abstract: The Director of SEWA is discussing with her PMU (Project Management Unit) team of the indicators of Jeevika -- both quantitative and qualitative -- which should be considered for mid-term review of Jeevika project. The case contains information on Jeevika project, mid-term review of Jeevika project, various stakeholders and their ... More

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  4. Implementing SuperOffice at Mover Incorporated

    Authors: Vohra, Neharika;

    Reference No: OB0203 Pages: 7 Published on: 30, June, 2008

    Abstract: This case is based on the experience of a multinational-multi-location company during its attempt to implement a customer relationship management (CRM) software. An off the shelf software named Superoffice was chosen and tailored to the needs of Mover Incorporated. A project team was formed to oversee the design, training, and ... More

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  5. Marico: Disintermediating the Copra Supply Chain

    Authors: Mukherjee, Saral; Raghuram, G;

    Reference No: PROD0293 Pages: 20 Published on: 31, July, 2008

    Abstract: The traditional copra supply chain involved coconut farmers, copra converters, traders in terminal markets, up-country traders, traders in futures markets, different kinds of brokers, and millers who converted copra into coconut oil. Marico was a major player in the branded coconut oil market in India and needed to procure almost 15 ... More

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  6. Barber and Barwil (A): Strategic Options

    Authors: Sharma, Yashoverman; Bhatnagar, Deepti; Raghuram, G; Sahay, Arvind;

    Reference No: BP0323(A) Pages: 27 Published on: 19, August, 2008

    Abstract: Wilh Wilhelmsen ASA of Norway was a traditional ship owning company that had diversified into the ?Maritime Services' sector. In addition to cargo transportation, its two main ?service' business areas were Ship Management (Barber International) and Port Agency (Barwil), established in 1975. Both companies had become big brand names in their ... More

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  7. Ghaziabad Goods Shed: Strategies for Improved Servicing of the Customer case Analysis and Reflections

    Authors: Raghuram, G; Bastian, Samantha;

    Reference No: PSG0105 Pages: 56 Published on: 22, October, 2008

    Abstract: The Ghaziabad (GZB) goods shed was one of the top rail goods handling points in the National Capital Region (NCR). The growth was expected to be robust in the forthcoming years, since GZB and Noida were high growth districts in the Uttar Pradesh part of the NCR. GZB goods shed ... More

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  8. Surat Flood of August 2006

    Authors: Mavalankar, Dileep; Srivastava, Amit Kumar;

    Reference No: PSG0106 Pages: 18 Published on: 2, December, 2008

    Abstract: A massive flood of August 2006 in the city of Surat caused major human tragedy and damage to the property estimated at Rs 22,000 crore. Given the repeated floods in Surat policy makers, administrators, experts, and people have to rethink about how to improve dam management to reduce the risk of floods. ... More

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  9. Mundra Port and Special Economic Zone (MPSEZ)

    Authors: Vaidya, Deepak; Modi, Gopesh;

    Reference No: PSG0107 Pages: 13 Published on: 1, January, 2009

    Abstract: The top management of MPSEZ met to decide on the final price band of its public issue, which was the first of its kind in India. While the lead underwriter had suggested a price band of Rs. 400-440, the company officials were not very sure about the same. It was ... More

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  10. JSW Steel Ltd: Logistics at Vijaynagar Works

    Authors: Raghuram, G; Gangwar, Rachna;

    Reference No: PSG0108 Pages: 55 Published on: 4, February, 2009

    Abstract: The Vijayanagar plant of the JSW Steel Limited was all set for increasing its hot metal capacity from 3.8mtpa (million tons per annum) in 2008 to 6.8mtpa in early 2009, and to 9.8mtpa in April 2010. The case examines the inbound and outbound logistics at all the three stages with a focus on ... More

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