Reference No: ECO0066(A)Pages: 17Published on: 1, January, 1970
Abstract: The case highlights the government's nationalization policy. It also offers specific evidence with regard to the peculiar problems of the air transport industry together with appropriate government pronouncements on nationalization. The student is encouraged to take to position on the sondness of the more to natonalise the air transport industry ... More
Reference No: F&A0174(A)Pages: 13Published on: 1, January, 1970
Abstract: Case (A) describes the process of extending banking operations into a traditionally backward rural area. It brings out the strategy adopted by the management of a major commercial bank for opening a rural branch and the branch manager's approach to the problem of communicating the benefits of banking to the ... More
Reference No: F&A0171(A)Pages: 21 Published on: 1, January, 1970
Abstract: Deals with the advertising strategy of a multinational financial institution. Apart from illustrating how FNCB's advertising strategy forms part of the overall corporate strategy, issues relating to the relationship between corporate and specific product advertising, and message and media strategy (including problems of measurement of advertising effectiveness) are raised. ... More
Reference No: BP0033(B)Pages: 7Published on: 1, January, 1970
Abstract: Includes recommendations of a committee appointed by the government to review the working of the corporation and suggest changes in the organizational structure. In the context of data provided in case (A) (BP0033), raises the issues of future strategy of the company and the policies and structure needed to implement ... More
Reference No: F&A0155(B)Pages: 15Published on: 1, January, 1970
Abstract: The case describes a Management control system in operation in a leading India bank and highlights the problems relating to performance evaluation of branches during the case discussion the need for formal management control and reporting system based on predetermined targets relating to deposits, advances, costs and profits is brought ... More
Reference No: BP0030(C)Pages: 3Published on: 1, January, 1970
Abstract: The casewriter has a talk with the General Management manager in charge of the rayon tyre cord plant of the company about his management style and philosophy. This provides a basis for discussion about the attitudes and approaches of Indian managers who have had some exposure to modern management concepts ... More
Reference No: F&A0174(B)Pages: 9Published on: 1, January, 1970
Abstract: Case (B) describes how the main objective of extending banking services to the rural areas could not be met by the traditional concepts and procedures. Hence, the management designed a new scheme based mainly on the concept of project management. ... More
Reference No: MAR0088Pages: 3 Published on: 1, January, 1970
Abstract: A small machine shop is facing the problem of developing a source of supply for castings needed for cylinder liners for an automobile company. Important factors to be considered are price, quality and regularity of supply. There are three possible sources, but their past records on the three factors are ... More
Reference No: F&A0227Pages: 32Published on: 1, January, 1970
Abstract: A development bank set up to assist small scale manufacturers finances for the first time a qualified scientist's project for the manufacture of dibasic calcium phosphate (DCP) of pharmaceutical and dentifrice grades. The project runs into difficulties due to environmental factors such as floods and power shortage, which upset the ... More
Reference No: QM0041Pages: 10Published on: 1, January, 1970
Abstract: Deals with a bidding situation faced by a manufacturer. The product is a large transformer needed by an electricity company that is facing low capacity utilization. ... More
Reference No: BP0030(A)Pages: 10Published on: 1, January, 1970
Abstract: Gives an account of events in the early stages of a proposal to establish a modern rayon tyre cord factory with foreign collaboration and foreign loans. The company is well established and is already a diversified industrial giant by Indian standards. The issues raised are: diversification into areas requiring sophisticated ... More
