Reference No: QM0096(A)Pages: 13Published on: 1, January, 1977
Abstract: The case starts with the questions of product profitability and increases price of certain products. The questions arise because the company was consistently using money. The problem therefore is how to improve the profitability of the company. It is unviable without price increase. If, 'no' what should be the product ... More
Reference No: MAR0093Pages: 16Published on: 1, January, 1977
Abstract: This case describes the situation where the company is concerned about a specific definition of marketing problems relating to both opportunities and threats. The discussion will lead to specification of information needs and an approach to solve sample design problems. ... More
Reference No: QM0112Pages: 23Published on: 1, January, 1977
Abstract: Deals with the problem of preparing a timetable for a state transport corporation. The main objective is to determine the minimum number of buses required to operate a given number of trips. Several other problems like crew utilization, load factor determination, etc had to be considered. ... More
Reference No: PSG0037Pages: 11Published on: 1, January, 1977
Abstract: This case describes the population education programme conducted by the Family Planning Association of India. After three years of the programme, the director was keen to review the efforts. The case writer interviewed several people connected with the project and they felt that a systematic evaluation of all the activities ... More
Reference No: F&A0295Pages: 6 Published on: 1, January, 1977
Abstract: The case provides, in a summarized form, the actual performance of a medium sized hotel and five other hotels of varying sizes for four year period. The objective is to use these data for performance assessment and cost control. The problem in using past actuals or actuals of comparable units ... More
Reference No: MAR0167Pages: 7 Published on: 1, January, 1977
Abstract: The case deals with product line evaluation of a medium sized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More
Reference No: BP0087(B)Pages: 15Published on: 1, January, 1977
Abstract: This is a complementary case to the SAIL (A) case. While the (A) case describes the organization structure and systems of the holding company, (B) case describes the concerns of Parliament. (B) case can either be used along with the (A) case or in a separate session after the (A) ... More
Reference No: MAR0164(A)Pages: 9Published on: 1, January, 1977
Abstract: A cooperative dairy in a rapidly growing industrial city is considering the introduction of automatic bulk vending. Many uncertainties are associated with the costs and convenience of bulk vending as compared to bottle vending. ... More
Reference No: PSG0021Pages: 4 Published on: 1, January, 1977
Abstract: The case discusses the preparations needed by a branch of the FPAI to start a mobile education-cum-service unit (MESU). The officials would need a plan to get the project started, hire and train staff, select the area, and so on. Where should it begin? ... More
