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Most Popular cases

List of Most Popular Cases

  1. Marketing Strategy for Sunflower Oil

    Authors: Singh, Gurdev;

    Reference No: CMA0791 Pages: 6 Published on: 1, January, 2000

    Abstract: This is a case of a trading firm involved in purchase and sale of edible oils. The firm also owns oilseeds processing facility for own production. It wants to enter in a new market with bulk supply as well as consumer packs of branded refined sunflower oil. Given the edible ... More

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  2. Marketing of Edible Oils: Internal Reporting

    Authors: Singh, Gurdev;

    Reference No: CMA0792 Pages: 7 Published on: 1, January, 2000

    Abstract: The case presents a situation where general manager of a trading firm feels the inadequacy of information generated through internal reporting. He urges to change the system such that relevant information for planning and implementation for making decision on inventory management, sales, and recovery would also be important. The case ... More

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  3. Information System at Gromore Seed Company

    Authors: Singh, Gurudev; Asokan, S R;

    Reference No: CMA0790 Pages: 7 Published on: 1, January, 2000

    Abstract: The case raised the issues of information needs for objective planning of seed production, monitoring the implementation of the production plan, and other related decisions for Gromore Seed Company. It then examines the internal reporting system and seeks suggestions for modifications in the existing system such that needed information is ... More

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  4. New Look (C)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0332(C) Pages: 4 Published on: 28, October, 1999

    Abstract: The case adds to the data presented in Newlook (A), and Newlook (B) cases. ... More

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