Most Popular cases

Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0207(B) Pages: 8 Published on: 1, January, 1979

Abstract: The case deals with the positions taken by various microcomputer-manufacturing companies that came into the market after Tez Computers Limited. In light of the positions taken by competitors, should the company change its position, or should it maintain the same old position? ... More

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Authors: Mohan, Manendra;

Reference No: MAR0215(C) Pages: 11 Published on: 1, January, 1979

Abstract: The case presents a typical situation in consumer durables marketing, highly competitive market, and extremly price conscious consumers. Product differentiation is not particularly evident. The Divisional Manager of Gujarat Industrial Distributors, who has a great deal of autonomy in developing the market strategy for the region for which he is ... More

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Authors: Ramamurthy, B; Govindarajan, V;

Reference No: F&A0332 Pages: 6 Published on: 1, January, 1979

Abstract: Details a practical, reallife problem in transfer pricing. An existing system is detailed and all problems associated with the same are raised. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0229 Pages: 16 Published on: 1, January, 1979

Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its wellknown products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of ... More

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Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0245 Pages: 5 Published on: 1, January, 1979

Abstract: The case describes the new product introduction strategies adapted by HMT for its NC machine. Subsequently, the consumer decisionmaking process was studied. In light of these findings, students are required to evaluate the introductory marketing strategies. ... More

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Authors: Jaikumar, V;

Reference No: F&A0350 Pages: 2 Published on: 1, January, 1981

Abstract: The case deals with the problem of deciding which product is to be produced and which department is to operate in order to minimize cost. Although no probabilities are introduced, the full solution requires working out relationships of output quantities with input quantities and input prices. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0274 Pages: 13 Published on: 1, January, 1982

Abstract: The case gives the details of the business outlook and the proposed strategy for a newly set up company, Electronic Controls Corporation. The company had been founded by six technocrats and underwent rapid growth within a fiveyear period. ECC was one of a group of three companies and was ... More

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Authors: Joag, S G; Mehta, S C;

Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

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