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List of Most Popular Cases

  1. Maintaining a Transport System **

    Authors: George, P S;

    Reference No: CMA0331 Pages: 3 Published on: 8, August, 1975

    Abstract: This case provides the costs incurred in running trucks. The Sri Lanka Paddy Board could either transport paddy through its own trucks or by hiring trucks. Relevant costs on these two alternatives are provided to determine whether the trucks should be hired or not. ... More

  2. Small Farmers Development Agency, Cannanore **

    Authors: George, P S;

    Reference No: CMA0338 Pages: 15 Published on: 8, August, 1975

    Abstract: Describes the plans developed by the Small Farmers Development Agency, Cannanore. The case can be used to illustrate the relationship between objectives the activities included in the plan. It can also be used to highlight the importance of quantitative targets for any evaluation process. ... More

  3. Planning Storage and Milling Capacities **

    Authors: George, P S;

    Reference No: CMA0336 Pages: 6 Published on: 8, August, 1975

    Abstract: The case outlines a system of production, market arrivals, storage capacity, milling capacity, consumption requirements in Sri Lanka. After reviewing the present position, some assumptions were required to be made on the following aspects: 1) adequacy of the existing storage milling capacity, 2) utilization of excess capacities if available, 3) optimum transport pattern ... More

  4. Communication Process in Rabi Production Campaign

    Authors: Gaikwad, V R;

    Reference No: CMA0323 Pages: 19 Published on: 19, August, 1975

    Abstract: This case gives against of the communication processes involved in the rabi production campaign. It brings out 1) the complex administrative problems involved in planning implementing a development programme, especially in planning supplying various inputs in a coordinated manner within a specified period, 2) the role functions of functionaries operating at various ... More

  5. Western India Fisheries Corporation

    Authors: George, P S;

    Reference No: CMA0371 Pages: 12 Published on: 1, October, 1975

    Abstract: The case describes the various steps followed in conducting a marketing research activity for fish in an urban area. The results of the study are summarized. It can be used to illustrate the steps involved in marketing research and the possible uses of the research findings. ... More

  6. Mark Marketing Manager

    Authors: Rao, Sreenivas S;

    Reference No: BP0138 Pages: 7 Published on: 1, January, 1979

    Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More

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