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List of Most Popular Cases

  1. Allegiance Corp Bank (ACB): Restructuring Private Banking?The CRM Way

    Authors: Acharya, Prachi;

    Reference No: MAR0414 Pages: 13 Published on: 26, March, 2010

    Abstract: The case deals with Allegiance Corp Bank's Private Banking Function. Allegiance Corp Bank is a Private Sector bank operational in India since early 90's. Private Banking, at Allegiance Corp Bank is a function that caters to High Networth Individuals and cross sells investment products to them. Services include free of ... More

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  2. Bank of Baroda's Branding Exercise (A)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

    Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

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  3. TrustMe Bank

    Authors: Kureshi, Sonal; Sood, Vandana;

    Reference No: MAR0412 Pages: 5 Published on: 8, January, 2010

    Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More

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  4. Financing Agricultural Exports under New Economic Environment

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0777 Pages: 10 Published on: 1, January, 1998

    Abstract: This case examines some of the export finance related issues such as credit limit, interest rate, monitoring sanctions of export credit, etc. based on the existing norms and analyzing data of a public limited company engaged in grains and pulses processing. ... More

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  5. Fresh Fruits Processing Private Limited (FFPL)

    Authors: Bhattacharjee, Sourindra; Desai, Bhupat M;

    Reference No: CMA0757 Pages: 11 Published on: 1, January, 1997

    Abstract: FFPL is a partnershio company floated by two groups which have complementary operations for fresh fruits marketing and processing. It perceive export opportunities for fruits to European and Middle East markets and hence approached on of the leadeip term-lending institutions for investment in fruit processing for this purpose. The case ... More

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  6. State Bank of India (D)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0263(D) Pages: 12 Published on: 1, January, 1976

    Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, endusers, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More

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  7. Assessing Crop Loan Applications

    Authors: Desai, B.M.;

    Reference No: CMA0340 Pages: 19 Published on: 2, August, 1975

    Abstract: The case discusses the assessment of applications for crop loans. For this purpose, it utilizes real-world data obtained by a commercial bank from a farmer. Questions are raised about modifying the application so that technical feasibility and economic viability can be analysed better. ... More

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  8. Agricard Scheme

    Authors: Desai, D K;

    Reference No: CMA0213 Pages: 6 Published on: 2, September, 1970

    Abstract: The fact that large number of small farmers were scattered in rural areas called for a wide network of rural branches. In order to evolve ways and means to minimize operating cost of handling small accounts, it was found necessary to curb the use of farm credit for non-farm purposes. ... More

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  9. Enterprising Farmer - A Source for Mobilizing Deposits

    Authors: Desai, D K;

    Reference No: CMA0214 Pages: 6 Published on: 2, August, 1970

    Abstract: The case is based on the enterprising farmer, who had increased his income, by making use of the credit facility provided by the bank. Agricultural Credit Advisor of the bank was wondering how to make use of such farmers for deposit mobilization. ... More

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  10. Bank of Baroda (A) **

    Authors: Shah, B G; Prasad, Keshav;

    Reference No: F&A0175(A) Pages: 10 Published on: 1, January, 1970

    Abstract: Case (A) outlines the role of advertising in the banking industry as understood by a senior bank executive. ... More

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  11. Market Segmentation for FNCB**

    Authors: Paul, S;

    Reference No: MAR0105 Pages: 15 Published on: 1, January, 1970

    Abstract: The consultant helps the bank segment the environment in order to delineate groups of industries with potential as banking customers. This is an innovative use of market segmentation in a sector where it has not been tried before. As a basis for planning the bank must take the segmentation further. ... More

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