Most Popular cases

Authors: Jaiswal, Anand Kumar; Malodia, Suresh;

Reference No: MAR0495 Pages: 22 Published on: 31, March, 2018

Abstract: GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first successful super value ECG machine Mac 400, it launched its twenty-fifth super value product “Discovery IQ” ... More

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Authors: Ravichandran, N.; Patel, Malay;

Reference No: BP0397 Pages: 15 Published on: 10, January, 2017

Abstract: The case documents the evolution of an eye care hospital promoted by not-for profit organization located in Mandvi, District-Surat, close to the tribal community of Gujarat state, India. In a short span of five years (as of 2016), the trust has evolved as a community hospital. The value proposition of the ... More

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Authors: Dixit, M.R.;

Reference No: BP0385 Pages: 10 Published on: 26, May, 2015

Abstract: This case describes the journey of a Doctor from curiosity to product formulation to enterprise promotion and presents the problems faced by him in succeeding commercially. The innovator perceives the innovation to be a medical success and a commerical non startec. The case provides an opportunity to evaluate the efforts ... More

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Authors: Dixit, M.R.;

Reference No: BP0384 Pages: 18 Published on: 12, May, 2015

Abstract: This case describes the innovations of a medical practitioner over six decades of practice. It provides an opportunity to the participants to analyse the motivation, processes, constraints and outcomes or innovating efforts of individuals as opposed to corporates. During his career Dr. Shah has experimented with novel methods of treatment, ... More

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Authors: Jain, Rekha; Manikutty, S;

Reference No: IITCOE0004 Pages: 18 Published on: 13, April, 2011

Abstract: The case describes the remarkable work done in the state of Karnataka, by a hospital in Bangalore, in identifying retinal damages in the incipient stage in premature babies a condition called Retinopathy on Prematurity (ROP). The work is in the pilot stage, covering only Bangalore and three districts around it, ... More

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Authors: Satia, J K;

Reference No: PSG0021 Pages: 4 Published on: 1, January, 1977

Abstract: The case discusses the preparations needed by a branch of the FPAI to start a mobile education-cum-service unit (MESU). The officials would need a plan to get the project started, hire and train staff, select the area, and so on. Where should it begin? ... More

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Authors: Vora, M N;

Reference No: PSG0026 Pages: 15 Published on: 1, January, 1974

Abstract: The case discusses how a medical officer of a PHC would attempt to utilize the concepts he has learned from a management course to improve the working of his PHC. It describes the steps he would take to achieve this objective (in the context of family planning activities of a ... More

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Authors: Maru, Rushikesh M;

Reference No: PSG0030(A) Pages: 2 Published on: 1, January, 1974

Abstract: The first part of the case describes the remarkable growth of the oral contraceptive industry in China, which dates back to 1958. In China, It is estimated, 50 per cent of the contraceptive adopters may be using the pill. In India, too, the history of contraceptive pill research dates back to late 1950 ... More

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