Reference No: F&A0109Pages: 10Published on: 1, January, 1970
Abstract: Provides an opportunity to analyse the funds locked up in accounts receivables. It gives information on various ways in which the banks finance accounts receivables, and provides an opportunity to discuss accounting procedure for billing and submission of documents and responsibility for collecting payments. Marginal contribution approach for extending credit ... More
Reference No: F&A0133Pages: 18Published on: 1, January, 1970
Abstract: Deals with the problem of performance appraisal of branch agents in a bank. Five senior executives stationed at the head office annually rate the agents' personality traits, skills, and branch routine and work. The main objective of the appraisal system is executive development and promotion decisions. The appraisal is not ... More
Reference No: MAR0147Pages: 6Published on: 1, January, 1970
Abstract: The brand share of the major product of the company is threatened as a result of heavy incentives offered to consumers by the competitors. The situation requires an immediate decision on the strategy the company should follow to protect its market share. The case can be used with both a ... More
Reference No: BP0033(A)Pages: 16Published on: 1, January, 1970
Abstract: Relates to the role the top management of this public sector corporation should play in defining its objectives and policies in the context of its special relationship with the government. Details are given about its activities in various areas of foreign and internal trade and the manner in which it ... More
Reference No: F&A0171(A)Pages: 21 Published on: 1, January, 1970
Abstract: Deals with the advertising strategy of a multinational financial institution. Apart from illustrating how FNCB's advertising strategy forms part of the overall corporate strategy, issues relating to the relationship between corporate and specific product advertising, and message and media strategy (including problems of measurement of advertising effectiveness) are raised. ... More
Reference No: ECO0027Pages: 3Published on: 1, January, 1970
Abstract: An outline of the steps necessary to establish an industrial undertaking in India. The student is asked "Is there an economic rationale for these regulations ? Are there effective constitutional restanraints in the scope of these regulation ?"
... More
Reference No: BP0003Pages: 11Published on: 1, January, 1970
Abstract: A new competitive threat appears after the manager has undertaken some changes subsequent to the earlier date. The question of possible further steps, including merger with competitors, arises. ... More
Reference No: BP0013Pages: 2Published on: 1, January, 1970
Abstract: The Editor is faced with public relations problem of an ad run by an airlines of an enemy country which, if printed, would appear two weeks after the outbreak of hostilities. ... More
Reference No: ECO0094Pages: 5Published on: 1, January, 1970
Abstract: Discusses the comparative efficiency of two winding technologies in a textile mill. Students and the author, as a project, collected the material for the case in the first place. It throws light upon areas of related decision-making in the textile process ... More
Reference No: ECO0019Pages: 13Published on: 1, January, 1970
Abstract: The case deals with forecasting the market demand for a leading brand of vegetable oil called "Vanaspati." The problem is viewed from the point of view of a company that controls a substantial market share of this product in India. Students are asked to prepare a long term forecast of ... More
Reference No: ECO0016Pages: 14Published on: 1, January, 1970
Abstract: This case is about estimating the likely long term growth in demand for steel castings in the country using the end use method. Students are asked to assess the scope for the company's expansion through an analysis of demand for steel castings during the next five to ten years,the ... More
Reference No: ECO0095Pages: 5Published on: 1, January, 1970
Abstract: The case examine a very dramatic moment in the life of a company which was to open the bills of lading relating to the imports of machinery on the day following devaluation of the rupee during June 1966. The enhanced financial commitment on the part of the company because of devaluation ... More
Reference No: P&IR0074Pages: 4Published on: 1, January, 1970
Abstract: The case gives the organization and functions of the personnel department of an international company. It describes areas of personnel management, which are centrally controlled, and areas that are decentralized in different countries. ... More
