Reference No: MAR0053Pages: 14Published on: 1, January, 1964
Abstract: The company was expecting to change its channels of distribution from manufacturer-age-retailers to a system of direct distribution to retailers. It outlines the views of those managers who favour alternative one versus those who support the other. Information on various dimensions of costs and benefits of the two ... More
Reference No: OB0049(A)Pages: 6 Published on: 1, January, 1964
Abstract: The managing director wants to give more decision?making responsibility to his subordinates, but, having been autocratic in the past, he is not sure how to start. ... More
Reference No: MAR0013(G)Pages: 8Published on: 1, January, 1964
Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More
Reference No: ECO0044Pages: 22Published on: 1, January, 1964
Abstract: The case deals with the dispute emerging out of bonus for the year 1958 by Arvind Mills. It contains an analysis of the non- payment of bonus owing to the company's claims for rehabilitation and replacement of machinery under the existing law. The student is expected to examine the implications of ... More
Reference No: ECO0001(F)Pages: 7Published on: 1, January, 1964
Abstract: The case concerns the consideration on a proposal to purchase additional aircraft when the local factors by the airline industry in general and AirIndia in particular raised doubts about the need for additional capacity. ... More
Reference No: ECO0024Pages: 12Published on: 1, January, 1964
Abstract: The note contains factual information regarding and role played by the Managing Agency system in the promotion, Financial and management of Indian business. The existing information o this system is document in this note which servers as a background reading material for "Flogging the Dead Horse Should the Managing
Agency ... More
Reference No: ECO0040Pages: 8Published on: 1, January, 1964
Abstract: The case raises issues on the various techniques of allocation of available resources for maximizing the benefits with particular reference to agricultural productivity. ... More
Reference No: MAR0028Pages: 7 Published on: 1, January, 1964
Abstract: Procurement of a controlled item which is sold in the open market and the implications of this procurement policy on company planning are discussed. ... More
Reference No: CMA0021Pages: 17Published on: 1, January, 1964
Abstract: The chairman of cooperative milk producers' union, having undertaken to build a dairy plant, was faced with the problem of developing the milk shed area of the district. The case gives material which could be used for developing some plan of action. The teaching focus is on developing strategy in ... More
Reference No: OB0024(D)Pages: 9 Published on: 1, January, 1964
Abstract: A description of the relationship between the foundry sales manager and the production-planning manager. Students analyze the difference between this relationship and those in Cases (C1) and (C2) and try to understand the factors contributing to that difference. ... More
Reference No: QM0002Pages: 5Published on: 1, January, 1964
Abstract: The case revolves around the issue of pricing in an oligopolistic market. It discusses issues like use of price cutting for introducing a new product, ability of the firm to withstand retaliation from competitors, and the benefit the society receives from the price fall. The other minor issues raised are ... More