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Latest published cases

List of Latest Published Cases

  1. Quality of Life in Oral Cancer Survivors: Wellness Space, Ahmedabad

    Authors: Ramani, K V; Trivedi, Gunjan; Jivarajani, Parimal; Shah, Mitesh;

    Reference No: CMHS0043 Pages: 10 Published on: 26, April, 2018

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  2. Quality of Life of Oral Cancer Survivors: Gujarat Cancer Research Institute, Ahmedabad

    Authors: Ramani, K V; Trivedi, Gunjan; Shah, Mitesh; Jivarajani, Parimal; Tripathi, Umank; Kumar, Sharath; Patel, Kindam ;

    Reference No: CMHS0042 Pages: 16 Published on: 10, April, 2018

    Abstract: Developments in medical technology have led to an increasing number of cancer survivors. Unfortunately, the medical treatments to save human lives leave behind several physical and psycho-social side effects (such as pain and emotional breakdowns), which adversely affect the quality of life (QoL) of cancer survivors. In this case study, ... More

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  3. Discovery IQ by GE: Launching Super Value PET/CT Scanner

    Authors: Jaiswal, Anand Kumar; Malodia, Suresh;

    Reference No: MAR0495 Pages: 22 Published on: 31, March, 2018

    Abstract: GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first successful super value ECG machine Mac 400, it launched its twenty-fifth super value product “Discovery IQ” ... More

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  4. Innovation in Urban Healthcare: Health Kiosks

    Authors: Maheshwari, Sunil Kumar; Ray, Prantika;

    Reference No: CMHS0040 Pages: 16 Published on: 9, February, 2018

    Abstract: Urban Health is emerging new priority in the healthcare sector in India owing to unprecedented migration of people to urban areas, the rapid growth of urban population, increasing the vulnerability of urban poor and lack of infrastructure for primary care. New health challenges of non-communicable diseases, vector-borne disease, malnutrition, unhygienic ... More

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  5. HealthStart: Need for Growth Strategy

    Authors: Jena, Sanjay Kumar; Laha, Arnab Kumar; Ghura, Amarpreet K. Singh; ;

    Reference No: CMHS0041 Pages: 17 Published on: 8, January, 2018

    Abstract: This case describes a situation in which Pradeep K. Jaisingh (Jaisingh) started Health Start (HS), an accelerator in healthcare innovation and entrepreneurship in India, on February 15, 2013, with an initial investment of USD 1 million. Jaisingh wanted to support 15-20 startups per year. HS had been conducting accelerator programmes every year and ... More

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  6. Dr. Lal Pathlabs (B)

    Authors: Mathur, Ajeet;

    Reference No: BP0408(B) Pages: 21 Published on: 20, December, 2017

    Abstract: India’s diagnostics business valued at USD 10 billion was growing at 20% annually. Several players with different business models competed. Dr. Lal PathLabs, the world’s largest histopathology centre led with a menu of 3,500 tests, 1,600 collection centres and 7,000 pick-up points. Its Initial Public Offer had been oversubscribed 33.41 times and the team ... More

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  7. Dr. Lal Pathlabs (A)

    Authors: Mathur, Ajeet;

    Reference No: BP0408(A) Pages: 8 Published on: 20, December, 2017

    Abstract: Diagnostics services in India were growing at 20% annually with billing of USD 3.4 billion. With WTO’s GATS, foreign competition was arising. Dr. Lal PathLabs had formidable brand recognition and Dr. Arvind Lal was wondering whether to accept private equity and induct management professionals to keep pace with competitors through acquisitions ... More

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  8. Parsana Health Centre: Nurturing a Healthy Lifestyle

    Authors: Thomas, Sujo; Titus, Nidhi; Suggala, Susmita; Sinha, Piyush Kumar;

    Reference No: MAR0494 Pages: 15 Published on: 7, December, 2017

    Abstract: Parsana Health Centre Private Limited, one of the pioneers of the organized fitness industry in the city, of Ahmedabad, had been actively engaged in inculcating, nurturing and promoting a healthy lifestyle to the general public through fitness regimes over the last two decades. The thirteen Parsana centres in the different ... More

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  9. Social Transformation of Indian Tribal Community: Unlocking the Potential by Healthcare

    Authors: Ravichandran, N.; Patel, Malay;

    Reference No: BP0397 Pages: 15 Published on: 10, January, 2017

    Abstract: The case documents the evolution of an eye care hospital promoted by not-for profit organization located in Mandvi, District-Surat, close to the tribal community of Gujarat state, India. In a short span of five years (as of 2016), the trust has evolved as a community hospital. The value proposition of the ... More

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  10. Nestle entangled! Braving the Maggi Noodle Crisis in India

    Authors: Kaul, Asha; Chaudhri, Vidhi;

    Reference No: COMM0013(A) Pages: 16 Published on: 15, June, 2016

    Abstract: The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium Glutamate (MSG) in the product. The case traces the events in the Maggi crisis ... More

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  11. GE in India: Changing Healthcare

    Authors: Malodia, Suresh; Jaiswal, Anand Kumar;

    Reference No: MAR0476 Pages: 26 Published on: 7, January, 2016

    Abstract: GE Healthcare was on a continuous lookout for investing into new and innovative super value products for the Bottom of the Pyramid markets in India. After launching its first successful super value ECG machine Mac 400, GE had recently launched its twenty-fifth super value product a PET CT machine. Serving the ... More

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  12. Mayaderm

    Authors: Dixit, M.R.;

    Reference No: BP0385 Pages: 10 Published on: 26, May, 2015

    Abstract: This case describes the journey of a Doctor from curiosity to product formulation to enterprise promotion and presents the problems faced by him in succeeding commercially. The innovator perceives the innovation to be a medical success and a commerical non startec. The case provides an opportunity to evaluate the efforts ... More

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  13. Dr. Shah and his Innovations

    Authors: Dixit, M.R.;

    Reference No: BP0384 Pages: 18 Published on: 12, May, 2015

    Abstract: This case describes the innovations of a medical practitioner over six decades of practice. It provides an opportunity to the participants to analyse the motivation, processes, constraints and outcomes or innovating efforts of individuals as opposed to corporates. During his career Dr. Shah has experimented with novel methods of treatment, ... More

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  14. Medico-Legal Issues in Healthcare Management in India

    Authors: Agarwal, Anurag K;

    Reference No: CMHS0026TEC Pages: 13 Published on: 4, April, 2014

    Abstract: This note is an attempt to provide brief introduction to a number of medico-legal issues in the healthcare management in India, which have, of late, increased due to better awareness. Legal rights are now being taken seriously by a section of population in the country. At times, it has been ... More

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  15. US Public Health Service

    Authors: Mote, V L;

    Reference No: QM0014 Pages: 1 Published on: 28, May, 2013

    Abstract: The case illustrates an application of binomial distribution. It can be effectively used to put across the idea of prior distribution. ... More

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