Latest published cases

Authors: Bhandari, Labdhi R;

Reference No: MAR0184 Pages: 17 Published on: 1, January, 1978

Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More

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Authors: Jain, Vivek; Balakrishnan, K;

Reference No: BP0108(A) Pages: 10 Published on: 1, January, 1978

Abstract: Case (A) describes the evolution of a familyowned business over fortyseven years, from paper trading to a multibusiness organization. The group, managed by three generations of a family, now faces either stagnation or entry into new and unknown fields. The case provides an opportunity to identify and ... More

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Authors: Bhatnagar, S C; Kaul, Mohan;

Reference No: QM0137(B) Pages: 22 Published on: 1, January, 1978

Abstract: Describes information requirements and reporting formats for the situation described in Case (A) QM0137(A). The rationale for some reports is discussed, and some changes in documents and their flows are suggested. The computer configuration available for implementing the new system is provided for a detailed design of the new ... More

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Authors: Issac, Akkanad M;

Reference No: PROD0142(A) Pages: 20 Published on: 1, January, 1978

Abstract: Presents data to help design an integrated production and materials control system for the laboratory chemicals division of a large pharmaceuticals and chemical company. The case may also be used to teach aspects of capacity assessment and addition, batch size and manufacturing cycle determination, etc. Data included in the case ... More

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Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

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Authors: Menon, C D;

Reference No: OB0056(D) Pages: 5 Published on: 1, January, 1978

Abstract: The personnel manager conducts another survey, using summer trainees who use questionnaires and interview thirty regular and thirty chronic absentees selected at random. Certain policy decisions can be derived from these findings, including the need for further surveys. ... More

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Authors: Matthai, Ravi J;

Reference No: BP0134 Pages: 47 Published on: 1, January, 1978

Abstract: The National Chemical Laboratory, Pune, like many laboratories of the Councils of Scientific and Industrial Research, India, was being criticized for not being relevant to the needs of the nation. There was an explicit change in policy from "basic" to "applied" research and administrative practices were introduced to bring about ... More

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Authors: Ali, Ifzal;

Reference No: ECO0250TEC Pages: 8 Published on: 1, January, 1978

Abstract: The interrelationship between agriculture and industry is analyzed in the static and dynamic contexts. In the static context, purchases by agriculture from industry and the reverse sales for intermediate and final uses are stressed. In the dynamic context, the impact of agriculture on savings, and hence on investment, is analyzed. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0322 Pages: 28 Published on: 1, January, 1978

Abstract: The first of a set of three related cases, this case gives the historical background of the Tamil Nadu Handloom Weavers' Cooperative Society Limited (Cooptex) since its inception, and the objectives set for1971-1978 as part of an MBO system being introduced. ... More

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Authors: Ramani, K V;

Reference No: QM0132(B)TEC Pages: 5 Published on: 1, January, 1978

Abstract: Some of the variance reduction techniques are discussed, e.g. prior information, antithetic sampling, and stratified sampling; these techniques will enable the simulation user to reduce the variance of the sample estimators. ... More

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Authors: Korgaonker, M.G.;

Reference No: PROD0144(E) Pages: 4 Published on: 1, January, 1978

Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More

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Authors: Menon, C D;

Reference No: OB0056(B) Pages: 6 Published on: 1, January, 1978

Abstract: The personnel manager researches the causes of absenteeism throughout his department, and surveys how the problem was tackled by other manufacturing units in the country. ... More

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