Reference No: MAR0446(B)Pages: 21Published on: 31, March, 2014
Abstract: The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out ... More
Reference No: OB0216(A)Pages: 4Published on: 30, March, 2014
Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More
Reference No: OB0216(B)Pages: 1Published on: 30, March, 2014
Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More
Reference No: PROD0299Pages: 1Published on: 28, March, 2014
Abstract: Design of a warehouse includes estimating the number of storage location, establishing the number of tiers, aisles etc. Optimal warehouse design affects the order pick time and customer delivery performance. The participant will use concepts from inventory management to obtain the number of storage spaces and also learn to partition ... More
Reference No: PSG0115Pages: 23Published on: 28, March, 2014
Abstract: The case describes the policies followed by the Government of India to attract private investments for Oil & Gas exploration. This case is based around observations made by the Comptroller and Auditor General of India on some of the petroleum sharing contracts and the remedial measures suggested by a committee appointed ... More
Reference No: PROD0300Pages: 33Published on: 28, March, 2014
Abstract: Quality management among multiple business units of a large organization is often difficult if each unit is run independently in terms on their quality standards. In this case, participants will discuss how Bukhari Group of Companies should establish a common brand image through standardized quality. Participants should also understand that ... More
Reference No: PROD0298Pages: 18Published on: 27, March, 2014
Abstract: Inventory management plays a critical role in managing business profitability. Through this case, the participants will understand the role of managing inventory for timely workshop operations. Further, too much inventory can erode business margins and occupy storage space. This case also highlights the selection of an appropriate inventory review policy ... More
Reference No: PSG0114(B)Pages: 21Published on: 27, March, 2014
Abstract: Adani Power Limited (B) is the second case in a series of cases on the attempts by the firm to wriggle out of the negative consequences of the long-term fixed price power purchase agreements it had entered into. Changes in Indonesian regulations for coal exported from Indonesia created serious financial ... More
Reference No: PSG0114 (A)Pages: 20Published on: 27, March, 2014
Abstract: Adani Power Limited (A) is the first case in a series of cases on the attempts by the firm to wriggle out of negative consequences of long-term fixed price power purchase agreements it had entered into. The firm wanted to terminate the agreement on the ground that its bid was ... More
Reference No: BP0368Pages: 26Published on: 26, March, 2014
Abstract: The case traces the genesis of NASSCOM and presents a decision situation faced by the new president who has to formulate a road map in the light of changed circumstances. NASSCOM has been an exemplary trade association. However, it faces challenges that can jeopardize the future if the industry. While ... More
