Reference No: CMHS0030TECPages: 12Published on: 18, December, 2014
Abstract: Health issues affecting any community, instead of health issues of individuals, are addressed under the broad category “Public Health”. The WHO defines public health as organized measures (whether public or private) to prevent disease, promote health, and prolong life among the population as a whole. Its activities aim to provide ... More
Reference No: OB0205(B)Pages: 11Published on: 10, December, 2014
Abstract: This case builds on Regency Hospital Limited (A), which describes the struggles that the founder Dr. Atul Kapoor went through in setting up the hospital and the challenges he and his team faced. Regency Hospital Limited, a multi-specialty hospital in Kanpur, India, was founded in 1995. Case (B) examines the development ... More
Reference No: CISG0125Pages: 14Published on: 20, October, 2014
Abstract: Acme Inc, a large retailer, explores the use of Data warehouse for addressing their decision support infrastructure Challenges. Acme plans for a pilot study to assess the feasibility and evalurate the business benefits of using Data warehouse. The focus of this case is to ascertain the steps involved in design, ... More
Reference No: F&A0515Pages: 13Published on: 14, October, 2014
Abstract: Mutual Funds are vehicles designed to help small investors invest in a whole range of financial assets. The fund managers of mutual funds provide the expertise that is needed to make the correct choices and design the portfolio on behalf of the inadequately equipped small investors. Morgan Stanley became the ... More
Reference No: F&A0517Pages: 4Published on: 7, August, 2014
Abstract: A tried and tested case that is used to explain the mechanics of accounting to learners in a very lucid manner. It can be adopted in the MBA module for understanding accounting principles. Apart from indulging into the accounting doctrines it helps in the preparation of the three basic financial ... More
Reference No: IITCOE0006TECPages: 29Published on: 14, July, 2014
Abstract: The note gives an overview of evolution of Indian telecom sector. It aims to provide a background note on the competitive scenario and developments in telecom sector. This would help in critical analysis of policy making and regulatory issues in the industry. It covers the era from deregulation and privatization ... More
Reference No: MAR0449TECPages: 7Published on: 14, July, 2014
Abstract: With customers embracing a mobile lifestyle, mobile devices have increased the customer touch points available to marketers. This has led to development of field of mobile marketing wherein companies reach customers through different formats. Quick Response (QR) code is one of the most widely used option available to mobile marketers. ... More
