Reference No: MAR0460TECPages: 6Published on: 16, March, 2015
Abstract: This note aims at introducing the students to the concept of sponsorship valuation and pricing. It explains challenges to sponsorship valuation, factors affecting valuation. It discusses sources of sponsorship value and various approaches for sponsorship valuation like cost plus pricing, historical data approach, equivalent opportunity approach, etc. It also highlights ... More
Reference No: MAR0464Pages: 13Published on: 16, March, 2015
Abstract: Narayana, the head of Market Dynamic’s (MD) Telecom vertical was working on the data analysis plan for the research on the telecom project that they had done for CWP. CWP was a well known consultant and had conducted a research with MD to generate consumer insights in the telecom ... More
Reference No: MAR0458TECPages: 11Published on: 16, March, 2015
Abstract: This note aims at introducing the students to the concept of sponsorship and more specifically sports sponsorship. It first discusses the various objectives for which firms get into sponsorship deals. Advertising and sponsorship are often used interchangeably, so the note discusses the difference between these two and brings out the ... More
Reference No: RJMC0036Pages: 13Published on: 16, March, 2015
Abstract: After attending two executive programs, the principal and eight faculty members of the Government Engineering College, Patan had agreed to initiate organizational change directed at making more innovative and efficient use of limited resources; creating a sense of urgency; and developing ability to move from one challenge to the next. ... More
Reference No: F&A0525Pages: 27Published on: 14, March, 2015
Abstract: The case describes the strategy of a large Indian Public Sector Bank (PSB) to enhance financial inclusion and financial literacy of less privileged people located in poorly accessible parts of India. While pursuing the developmental objective ‘imposed’ by the Central Bank/government, being a listed entity, the PSB had to ... More
Reference No: CMHS0031(A)Pages: 16Published on: 12, March, 2015
Abstract: The Head of Maternal Division at WHO headquarters was reviewing the status of the fifth Millennium Development Goal (MDG 5) on maternal health. The MDG 5 called for improvements in maternal health by reducing Maternal Mortality Ratio (MMR) by 75% between 1990 and 2015. As per the WHO estimates, the global MMR in 1990 was 380 maternal ... More
Reference No: CMHS0031(B)Pages: 10Published on: 12, March, 2015
Abstract: The WHO representative in India called his team to discuss the progress made by India in achieving the MDG 5 goal. India, being a signatory to the MDG declaration, was faced with the challenge of reducing its MMR from 560 maternal deaths per 100,000 live births in 1990 to 140 by 2013. As per the WHO ... More
Reference No: MAR0450Pages: 12Published on: 11, March, 2015
Abstract: This case traces the turn of events when Neha Tomar, a resident of Gurgaon, posted a complaint about Amul milk on Facebook. The post got over 100,000 shares and was liked by close to 10,000 users on Facebook. This created a flutter as Amul, India’s largest food brand, was known to ... More
