Reference No: CIPR0020(B)Pages: 13Published on: 22, April, 2015
Abstract: Cost-benefit analyses for the new greenfield airport 'Notre Dame des Landes' near Nantes (France) were tools to justify major sunk costs expenditures. A structured approach to forecasting traffic over the long run and to infer appropriate revenues versus costs are essential parts of it. A scenario-based approach was chosen which ... More
Reference No: PROD0306Pages: 2Published on: 22, April, 2015
Abstract: The Case provides an opportunity to students to learn about the basic concepts in Project Management using a situation that can be easily understood by all. The case provides the instructor an opportunity to demonstrate to the students as to how precedence relationships are to be generated from assertions made ... More
Reference No: BP0380TECPages: 12Published on: 31, March, 2015
Abstract: The Warehousing (Development and Regulation) Act, 2007 is a progressive and forward-looking law with provisions for the establishment of a regulatory authority and recognition of warehousing receipts as negotiable instruments. This law shall make it easy for the banks and financial institutions to lend money to farmers on the basis of ... More
Reference No: CMA0815Pages: 15Published on: 31, March, 2015
Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. As he decides to expand the ... More
Reference No: MAR0470(A)Pages: 25Published on: 31, March, 2015
Abstract: Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. It had sales of over Rs. 15 crore (150 million) in 2012 and it is the second largest brand and a volume leader in the natural mineral water category. The case discusses the ... More
Reference No: F&A0519Pages: 9Published on: 31, March, 2015
Abstract: After the global financial crisis of 2008, Allied Irish Banks (AIB) was rescued by the Irish government.During 2013 and 2014, the tiny fraction of shares remaining with the public appeared to be vastly overvalued in the Irish stock market. The American Depository Receipts (ADRs) of AIB appeared to be overvalued even relative ... More
Reference No: BP0374Pages: 5Published on: 31, March, 2015
Abstract: This case describes the learning - teaching processes in Ayurveda, the ancient Indian system of medicine. The students can identify and analyse the process of transfer of tacit and explicit knowledge. ... More
Reference No: MAR0470(B)Pages: 10Published on: 31, March, 2015
Abstract: Launched in 2005, Aava natural mineral water is the second largest brand in the Indian natural mineral water market. Over the years brand has established its volume leadership in its product category. The case discusses the dilemma faced by the top management in dealing with the issues related to brand positioning ... More
