Latest published cases

Authors: Barua, Samir K; Balasubramanian, N.;

Reference No: BP0386 Pages: 9 Published on: 22, April, 2015

Abstract: The case is focused on governance issues that arise in case of joint ventures. The case is based on one of the most successful joint ventures (JV) in the history of corporate India between Honda Motor Company of Japan and the Munjal family of India. They established Hero Honda Motor ... More

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Authors: Bhamoriya, Vaibhav; Abhishek;

Reference No: CMA0815 Pages: 15 Published on: 31, March, 2015

Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. As he decides to expand the ... More

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Authors: Jaiswal, Anand Kumar; Palan, Harit; Jain, Ingita;

Reference No: MAR0470(A) Pages: 25 Published on: 31, March, 2015

Abstract: Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. It had sales of over Rs. 15 crore (150 million) in 2012 and it is the second largest brand and a volume leader in the natural mineral water category. The case discusses the ... More

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Authors: Jacob, Joshy; Varma, Jayanth R.;

Reference No: F&A0519 Pages: 9 Published on: 31, March, 2015

Abstract: After the global financial crisis of 2008, Allied Irish Banks (AIB) was rescued by the Irish government.During 2013 and 2014, the tiny fraction of shares remaining with the public appeared to be vastly overvalued in the Irish stock market. The American Depository Receipts (ADRs) of AIB appeared to be overvalued even relative ... More

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Authors: Dixit, Mukund; Verma, Sanjay;

Reference No: BP0374 Pages: 5 Published on: 31, March, 2015

Abstract: This case describes the learning - teaching processes in Ayurveda, the ancient Indian system of medicine. The students can identify and analyse the process of transfer of tacit and explicit knowledge. ... More

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Authors: Jaiswal, Anand Kumar; Palan, Harit; Jain, Ingita;

Reference No: MAR0470(B) Pages: 10 Published on: 31, March, 2015

Abstract: Launched in 2005, Aava natural mineral water is the second largest brand in the Indian natural mineral water market. Over the years brand has established its volume leadership in its product category. The case discusses the dilemma faced by the top management in dealing with the issues related to brand positioning ... More

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