Latest published cases

Authors: Nangia, R;

Reference No: BP0013 Pages: 2 Published on: 1, January, 1970

Abstract: The Editor is faced with public relations problem of an ad run by an airlines of an enemy country which, if printed, would appear two weeks after the outbreak of hostilities. ... More

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Authors: Pruthi, S P S;

Reference No: ECO0056TEC Pages: 14 Published on: 1, January, 1970

Abstract: An application of some of the concepts developed through the technical note on inflation. A discusses of the problem of rising food prices ... More

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Authors: Pruthi, S P S;

Reference No: ECO0027 Pages: 3 Published on: 1, January, 1970

Abstract: An outline of the steps necessary to establish an industrial undertaking in India. The student is asked "Is there an economic rationale for these regulations ? Are there effective constitutional restanraints in the scope of these regulation ?" ... More

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Authors: Shah, B G; Prasad, Keshav;

Reference No: F&A0175(B) Pages: 23 Published on: 1, January, 1970

Abstract: Case (B) describes the actual role and activities of the bank's advertising agency. These cases are useful for introducing the concept, role and function of advertising in the banking industry's marketing mix. ... More

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Authors: Pathak, H N;

Reference No: ECO0020TEC Pages: 7 Published on: 1, January, 1970

Abstract: The note discusses how modernization in the textile industry poses a series of related decision in the field of investment. The note was used as a part of series of cases on the textile industry. It had some topical significance when the textile industry in Ahmedabad was passing through a ... More

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Authors: Varshneya, K L; Reynolds, J;

Reference No: BP0014(C) Pages: 6 Published on: 1, January, 1970

Abstract: The manager of the dairy is trying to appraise recent improvements in profit and loss achievements, related to various management actions and provide for further improvement. ... More

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Authors: Kulkarni, G R;

Reference No: BP0033(B) Pages: 7 Published on: 1, January, 1970

Abstract: Includes recommendations of a committee appointed by the government to review the working of the corporation and suggest changes in the organizational structure. In the context of data provided in case (A) (BP0033), raises the issues of future strategy of the company and the policies and structure needed to implement ... More

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Authors: Haynes, Warren W;

Reference No: ECO0066(A) Pages: 17 Published on: 1, January, 1970

Abstract: The case highlights the government's nationalization policy. It also offers specific evidence with regard to the peculiar problems of the air transport industry together with appropriate government pronouncements on nationalization. The student is encouraged to take to position on the sondness of the more to natonalise the air transport industry ... More

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Authors: Pathak, H N; Seth, S;

Reference No: ECO0147TEC Pages: 28 Published on: 1, January, 1970

Abstract: The note discusses how all the aspects which textile industry has to take into account before making decisions in any field of activity--?? production, investment, modernization and the like. The note was used for providing an introduction to decision making at the macro level in the various textile cases of ... More

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Authors: Hegde, B K;

Reference No: PROD0077TEC Pages: 12 Published on: 1, January, 1970

Abstract: Briefly covers the different kinds of maintenance practices and elaborates on preventive maintenance, its relevance, etc. This comprehensive note is based on several important books and publications on the subject. ... More

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Authors: Seshan, Suresh A;

Reference No: F&A0126 Pages: 3 Published on: 1, January, 1970

Abstract: The case involves the preparation of a balance sheet and a profit and loss statement, on the basis of descriptive transactions, in a theatre business. The case facilitates use of the accrual and realization concepts. ... More

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Authors: Shah, B G; Krishna, Gopal;

Reference No: F&A0143(A) Pages: 12 Published on: 1, January, 1970

Abstract: Describes the introduction of a formal appraisal system in a bank that has a tradition of personalized recruitment, promotion and evaluation procedures. The idea is to reward officers who have stood by the management in a period of crisis. Under the new scheme, the head office asks the branch managers ... More

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Authors: Varshneya, K L;

Reference No: F&A0159 Pages: 17 Published on: 1, January, 1970

Abstract: Action has to be taken against the company, which has been continuously defaulting in paying instalments and interest. Follow-up procedures are analyzed and discussed. ... More

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Authors: Paul, S;

Reference No: MAR0105 Pages: 15 Published on: 1, January, 1970

Abstract: The consultant helps the bank segment the environment in order to delineate groups of industries with potential as banking customers. This is an innovative use of market segmentation in a sector where it has not been tried before. As a basis for planning the bank must take the segmentation further. ... More

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