Reference No: F&A0447Pages: 15Published on: 19, April, 1999
Abstract: Complex financial restructuring under financial distress. Involves issues of infrastructure financing and shareholder value management. ... More
Reference No: MAR0328(A)Pages: 10Published on: 10, April, 1999
Abstract: The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it's overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms ... More
Reference No: CISG0052Pages: 18Published on: 6, April, 1999
Abstract: This case describes the evolution of information system in a medium scale engineering company. This poses the problem of should the company decide to go in for an ERP solution or not. The case describes the setting that may lead to formulation of an IT strategy, the gaps in the ... More
Reference No: CISG0051Pages: 13Published on: 11, March, 1999
Abstract: Implementing an integrated information system such as Enterprise Resource Planning (ERP) promises tremendous benefits to the organization. However, there are several challenges and issues that organizations face while attempting to implement such a package. Examples include review of adoption of new business processes, integration of business processes across different departments, ... More
Reference No: MAR0319(A)Pages: 28Published on: 30, October, 1998
Abstract: The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, promotion, pricing, distribution, retailing, and logistics for the success of Icon. The company ... More
Reference No: PROD0242Pages: 15Published on: 12, October, 1998
Abstract: This case illustrates the linkages between technology strategy and manufacturing strategy, and highlights the role of technology spillovers in building capabilities at the firm level. The case also points towards the challenges facing programme small firms in India that seek growth. ... More
Reference No: F&A0446Pages: 4Published on: 22, September, 1998
Abstract: The case deals with a proposal to be prepared by materials manager for buying a new brand sawing machine, the purchase of which could stop sub-contracting of the cutting operation. To get the budget sanctioned, he has to justify his case before the management with attractive return on such an ... More
Reference No: F&A0444(A)Pages: 6Published on: 22, September, 1998
Abstract: The case focuses on the methodology of calculating the cost of capital. It also provides an opportunity to discuss alternative methods of computing the cost of equity in a practical setting. ... More
Reference No: F&A0444(B)Pages: 4 Published on: 22, September, 1998
Abstract: The case highlights the concept of economic value addition (EVA), as used in Hindustan Lever Limited. It provides an opportunity to discuss the utility and limitations of EVA, particularly from the point of view of shareholder value creation (SVC). ... More
Reference No: MAR0317(A)Pages: 15 Published on: 18, August, 1998
Abstract: A-One Starch Products Limited was established in the late thirties. It was a member of a large business group, and had been manufacturing starch and its derivatives for many diverse industries. It was the acknowledged industry leader for its "technology and product quality". The case describes the corn wet milling ... More
Reference No: MAR0317(B)Pages: 13Published on: 18, August, 1998
Abstract: The Marketing manager of A-One was faced with the task of developing a marketing plan for Gluco-One for the next and subsequent years based on the information provided in the case. A-One Starch Products Limited, established in the 1930s, was a leading manufacturer of starch and its derivatives in India. ... More
Reference No: MAR0312(B)Pages: 13Published on: 5, August, 1998
Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector announced by the Government of India in the early 1990s, Lubol Petroleum Inc, (USA) (LPL) was one of numerous multinational companies who flocked to India. LPL entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More
Reference No: MAR0312(A)Pages: 9Published on: 5, August, 1998
Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector, announced by the government of India in the early 1990s, Lubol Petroleum Inc (USA) (LPI) was one of numerous multinational companies, which flocked to India. They entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More
