Latest published cases

Authors: Jacob, Joshy; Varma, Jayanth R;

Reference No: F&A0530TEC Pages: 14 Published on: 30, March, 2016

Abstract: Crowfunding is a relatively new way of raising capital for early stage entrepreneurial ventures. It involves raising funds from a large number of individuals in small denominations. The note discusses various aspects of the different forms of crowfunding. It describes the mechanics involved in the most popular form of crowfunding ... More

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Authors: Barua, Samir K; Balasubramanian, N.;

Reference No: BP0388 Pages: 12 Published on: 29, March, 2016

Abstract: The game of cricket that originated in Britain thrives on passion and following it generates in India and other South Asian countries. The BCCI (Board of Control for Cricket in India) is the apex governing body that controls all cricketing events in the India. Being the richest such body, BCCI ... More

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Authors: Kumar, Bipul; Abhishek;

Reference No: MAR0479EX Pages: 12 Published on: 29, March, 2016

Abstract: This exercise has been prepared to help the instructor in explaining the process of segmentation in B-2-B marketing context. The segmentation process in B-2-B context is different from consumer segmentation context and this exercise aims to highlight the steps involved in B-2-B segmentation process. This exercise will ... More

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Authors: Verma, Sanjay; Dixit, M.R.;

Reference No: BP0394 Pages: 28 Published on: 29, March, 2016

Abstract: This case describes the knowledge management (KM) initiatives at the level of a unit of one of the largest chemical companies in India. The unit, Tata Chemicals Ltd, Mithapur, has a unique knowledge base accumulated over generations of experiments, trials, and errors. It is in the midst of implementing a ... More

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Authors: Abhishek; Dandotiya; Gunjan;

Reference No: MAR0480 Pages: 26 Published on: 29, March, 2016

Abstract: Realizing the potential of Assam Mobile Theatre, which has emerged as the most popular entertainment media option in Assam, Q-Connect has developed a sponsorship business model which helps brands in reaching to rural customers in Assam. After establishing the business of Q-Connect in partnership with about forty theatre companies in ... More

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Authors: Bathini, Dharma Raju; Vohra, Neharika; Jaiswal, Manoj;

Reference No: OB0219 Pages: 18 Published on: 19, March, 2016

Abstract: Against the background of recession in 2007, the CEO of Wendt India Limited (WIL), a small and medium enterprise (SME) in the manufacturing sector, is challenged with aggressive growth targets set by the Group chairman. WIL has a culture that reacts to challenges in a creative way. In the past, in ... More

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