Reference No: CMA0537TECPages: 19Published on: 1, January, 1980
Abstract: Incoserve, an apex organization of eleven cooperative processing units, decide to start marketing of packeted tea. For this purpose, it approached three consultants for deciding an appropriate logo and marketing strategy. The case presents the three consultant's report. Each consultant has come up with a unique suggestion for marketing, and ... More
Reference No: PROD0166TECPages: 1 Published on: 1, January, 1980
Abstract: This problem deals with the methodology of finding a minimum cost acceptance-sampling plan where the relevant costs are the cost of inspection and the cost of undetected defectives. Sampling is by attributes. ... More
Reference No: QM0160TECPages: 14Published on: 1, January, 1980
Abstract: Discusses the important points to be considered in fitting a linear regression to a set of data. It includes all important results in regression analysis and their interpretations. ... More
Reference No: OB0119TECPages: 14Published on: 1, January, 1980
Abstract: The note explores the area of organizational change by employees low in the organizational hierarchy. In the past, the emphasis has always been on change processes initiated or supported by top management. Increased specialization, however, has resulted in a high calibre of people at all organizational levels, who strive to ... More
Reference No: CMA0527Pages: 11Published on: 1, January, 1980
Abstract: Presents the developmental and promotional role of institutional lending agencies in agricultural projects, and highlights the limitations of projects prepared by them at the formulation and implementation stages. ... More
Reference No: MAR0142TECPages: 15Published on: 1, January, 1980
Abstract: This note describes the kind of marketing research studies conducted in India. It gives information about several reputed research agencies. ... More
Reference No: OB0110Pages: 2Published on: 1, January, 1980
Abstract: Sometimes the formal behaviour of status?conscious bosses can have a high impact on the motivation of employees. An incident described here illustrates such insensitivity on the part of a boss to the needs of the subordinate and over sensitiveness to his own status and status symbols. Unknowingly, the boss ... More
Reference No: P&IR0003Pages: 23Published on: 1, January, 1980
Abstract: The Administrative Reforms Commission recommended that the personnel function in public enterprises should be strengthened. In a number of organizations, what was once a record keeping, welfare and IR-oriented department, the Personnel Department has become proactive, professional and progressive. This case is an attempt at understanding the evolution of the ... More
Reference No: CMA0535Pages: 13Published on: 1, January, 1980
Abstract: Mr. Badruzaman assumed charge as special officer of Kundha Industrial Tea Factory. He started examining the possibilities of increasing the income of farmer members. He realized that improvement in the quality of leaf received by the factory would increase the income of farmers. But, as a cooperative, he encountered resistance ... More