Reference No: IS0134Pages: 14Published on: 14, March, 2018
Abstract: Digital Green is a prime example of a development intervention aimed not only at the poor but “by the poor”, as a content or knowledge disseminator to rural users The case is written in the form of multiple scenes that unfold organically to paint a bigger picture of what the ... More
Reference No: CIIE0010Pages: 26Published on: 1, January, 2018
Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More
Reference No: CMA0818Pages: 15Published on: 13, October, 2017
Abstract: Hindustan Gum is an agro-processor in Jodhpur, Rajasthan. It is primarily in the business of processing guar gum. The market volatility in demand and prices have shot up due to the need of guar gum in the new and growing shale gas fracking, primarily in the US. Hindustan Gum has ... More
Reference No: CMA0819Pages: 10Published on: 31, March, 2017
Abstract: During 2016, Vishant Patel, the founder of Patidar Exports Private Limited (PEPL), an export firm for cotton and other products in Ahmedabad, was planning to export raw cotton to more countries, though he had already exported cotton to countries like China, Bangladesh, Pakistan and Vietnam. He found that Indonesia, Turkey and ... More
Reference No: BP0406TECPages: 7Published on: 10, March, 2017
Abstract: Every contract has a chance of failure and for this reason, the award of damages for contractual breach is an important concern for businesses. The principle for award of damages is simple and centuries old. The principle is to, by money compensation, put the parties in a situation they would ... More
Reference No: ECO0362Pages: 1Published on: 26, December, 2016
Abstract: The case illustrates application of the concepts of demand elasticities of an agricultural product with high protein contents - pulses. It considers the current situation where good monsoon has raised hopes for the bumper crop of pulses in India. Form a deficit of about 20% met by imports the county now ... More
Reference No: ECO0361Pages: 3Published on: 26, December, 2016
Abstract: The case considers alternative specifications of demand for food in India. Based on theoretical understanding and conceptual clairty, the most appropriate demand function for food in Inida needs to be identified and its coefficients to be interpreted for further analytical use. ... More
Reference No: BP0396Pages: 27Published on: 23, November, 2016
Abstract: Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged ‘most powerful’ and ‘most trusted’ in India;it was being banned in different parts of the country. Paul Bulcke, CEO of Nestle SA, arrived in New Delhi ... More
Reference No: RJMC0042Pages: 7Published on: 5, January, 2016
Abstract: Mr D M Patel, Senior Manager, Mobile Fish-selling Vans project, Gujarat Fisheries Central Co-operative Association Limited (GFCCA), had to present a plan to the Governing Body for the project which had been making losses for the last few years. He had GFCCA’s annual accounts for 2009-2010 with him, but ... More
Reference No: CMA0811(B)Pages: 35Published on: 12, June, 2008
Abstract: A famous brand of sauce tested positive for Sudan I (a prohibited carcinogenic dye added for colour enhancement), which led to the biggest food products recall off the shelves in supermarkets and departmental stores of Britain. This brought to light that the mandatory testing of Sudan I by Spices Board ... More
Reference No: CMA0810Pages: 30Published on: 1, January, 2004
Abstract: With the competition growing in the seed industry, especially in niche market segments, the sales revenue of MAHYCO was falling over the past couple of years. Supply chain management was viewed as an important source of competitive advantage. Availability, quality and competitive pricing were key customer expectations. To achieve this, ... More
