Reference No: MAR0461TECPages: 7Published on: 16, March, 2015
Abstract: This note aims at introducing the students to the concept of post event sponsorship assessment. It explains about measurements of effectiveness of sponsorship like subjective assessment, impact on sales, media equivalents and social media. It also discusses some new methods like SponsorMap, Integrated Communications Evaluation. It also highlights about challenges ... More
Reference No: MAR0464Pages: 13Published on: 16, March, 2015
Abstract: Narayana, the head of Market Dynamic’s (MD) Telecom vertical was working on the data analysis plan for the research on the telecom project that they had done for CWP. CWP was a well known consultant and had conducted a research with MD to generate consumer insights in the telecom ... More
Reference No: MAR0457TECPages: 7Published on: 16, March, 2015
Abstract: This note aims at introducing the students to the concept of sponsorship components and activation. The discussion on components includes several aspects like naming rights, signage, distribution rights, hospitality areas, complimentary tickets, complementary advertising, right to first refusal, category exclusivity, etc. It also discusses activation of sponsorship, activation period, activation ... More
Reference No: F&A0521Pages: 35Published on: 16, March, 2015
Abstract: Delhi Jal Board (DJB) is about to launch the first of three pilot Public Private Partnership (PPP) projects to improve water supply in Delhi. The case describes the past history of such projects and the design of new pilot projects, especially the terms of the concession agreements. This provides an ... More
Reference No: F&A0525Pages: 27Published on: 14, March, 2015
Abstract: The case describes the strategy of a large Indian Public Sector Bank (PSB) to enhance financial inclusion and financial literacy of less privileged people located in poorly accessible parts of India. While pursuing the developmental objective ‘imposed’ by the Central Bank/government, being a listed entity, the PSB had to ... More
Reference No: CMHS0031(A)Pages: 16Published on: 12, March, 2015
Abstract: The Head of Maternal Division at WHO headquarters was reviewing the status of the fifth Millennium Development Goal (MDG 5) on maternal health. The MDG 5 called for improvements in maternal health by reducing Maternal Mortality Ratio (MMR) by 75% between 1990 and 2015. As per the WHO estimates, the global MMR in 1990 was 380 maternal ... More
Reference No: CMHS0031(B)Pages: 10Published on: 12, March, 2015
Abstract: The WHO representative in India called his team to discuss the progress made by India in achieving the MDG 5 goal. India, being a signatory to the MDG declaration, was faced with the challenge of reducing its MMR from 560 maternal deaths per 100,000 live births in 1990 to 140 by 2013. As per the WHO ... More
Reference No: MAR0450Pages: 12Published on: 11, March, 2015
Abstract: This case traces the turn of events when Neha Tomar, a resident of Gurgaon, posted a complaint about Amul milk on Facebook. The post got over 100,000 shares and was liked by close to 10,000 users on Facebook. This created a flutter as Amul, India’s largest food brand, was known to ... More
Reference No: PSG0120(B)Pages: 21Published on: 8, February, 2015
Abstract: This case should be taught after (A) case. This case study discusses how the stakeholders of the (A) can sit together can discuss prepare first the activities of the project, draw the network diagram, develop a critical path. The discussion further proceeds when these stakeholders through the discussion develop risk ... More
