Reference No: BP0267Pages: 44Published on: 12, July, 2001
Abstract: The overall objective of the case is to provide an opportunity to the participants to understand, analyze, evaluate and learn from the repositioning efforts of an organization and identify the steps needed to consummate the repositioning effort. ... More
Reference No: F&A0462Pages: 3Published on: 27, August, 2001
Abstract: The case deals with the concepts relating to finalization of accounts using basic data on transactions. It is expected that income statement, balance sheet and adjusting will be passed with the help of information given within the case. ... More
Reference No: MAR0343Pages: 13Published on: 21, September, 2001
Abstract: This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new ... More
Reference No: BP0268(A)Pages: 6Published on: 19, November, 2001
Abstract: Mr. Alok Kumar Gupta is required to decide his company's response to a proposal for becoming a sub-contractor to A - One Confectioneries Private Limited (APL) a large national player in the biscuit industry with aspirations to be a leader in every region. The case describes the details of the ... More
Reference No: BP0268(B)Pages: 8Published on: 19, November, 2001
Abstract: This case describes the experience of Kanpur Confectioneries Private Limited (KCPL), a family managed company, in being a contract manufacturer for A-One Confectioneries Private Limited. The alliance had worked to the advantage of KCPL. It had prospered as a profitable contract manufacturer. It had used the surplus to diversify into ... More
Reference No: PROD0249Pages: 24Published on: 22, January, 2002
Abstract: The case deals with implementation of ERP. The organization initiated some innovative approaches to make the implementation successful and acceptable to the whole organization. ... More
Reference No: MAR0348Pages: 49Published on: 12, February, 2002
Abstract: The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such an exercise. The case describes the process of identifying the gaps in the market so ... More
Reference No: P&IR0184(A)EXPages: 10Published on: 27, February, 2002
Abstract: MUL, a joint venture between the Government of India and Suzuki Motor Corporation of Japan, known for its pro-labour policies, was embroiled in a dispute in mid 2000, with its workforce of more than 5500 employees. Agitation was taking place at a time when MUL's market share had quickly declined from 82.8 per ... More
Reference No: P&IR0185Pages: 26Published on: 27, February, 2002
Abstract: Scooter India Ltd., a government of India owned enterprise, secured the license to produce two wheelers at a time when its demand far exceeded supply in the country. Government of India, the owner of the company, controlled the industry. Yet, the company could not report profits for nearly 25 years since ... More
Reference No: ECO0347EXPages: 19Published on: 18, March, 2002
Abstract: Coca cola is famous as an extraordinarily successful example of globalization; as well as of the expansion of "Americanization", when for many people, globally, the name ?Coca Cola' is synonymous with American culture. This wave of ?Americanization', however, is simultaneously adapted to national communities, blurring the fundamental distinction between the ... More
Reference No: P&IR0187Pages: 7Published on: 1, July, 2002
Abstract: The driver of a lorry that was contracted for transporting alumina to the smelter complained that a company worker demanded Rs. 60 as bribe for unloading the alumina.The accused worker was identified by the driver in presence of a security guard and the supervisor of the area. Based on the ... More
Reference No: MAR0345(A)Pages: 14Published on: 14, August, 2002
Abstract: The case describes the product design experience of "Symphony" brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, product design, sensing of reactions of potential customers, manufacturing, initial marketing strategy, test marketing, redesign ... More
Reference No: P&IR0189Pages: 25Published on: 17, October, 2002
Abstract: The case is of Amal Products Ltd. (APL), a company in southern Gujarat, manufacturing intermediate dyes and specialty chemicals, mainly for the textile market. The company went into losses in 1998 due to recession in the textile industry, fierce competition from Chinese manufacturers and from local manufacturers, who sold their products ... More
Reference No: MAR0346Pages: 25Published on: 24, October, 2002
Abstract: This case of the launch of the daily Dainik Bhaskar in Jaipur is aimed at bringing out the realities of the market place in the newspaper industry. It exemplifies the fact that there is nothing called a monopoly market or even a saturated market. It requires vision, courage and most ... More
