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Latest published cases

List of Latest Published Cases

  1. Market Segmentation for Razor Blades**

    Authors: Vora, M N;

    Reference No: MAR0111 Pages: 16 Published on: 1, January, 1974

    Abstract: The case is based on a survey report of blade users. Perceptions of various segments of users of razor blades are assessed in this survey. ... More

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  2. Consumer Products India Limited: Silk Edge Blade Division **

    Authors: Vora, M N;

    Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

    Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

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  3. The Oral Pill in India and China (B)

    Authors: Maru, Rushikesh M;

    Reference No: PSG0030(B) Pages: 3 Published on: 1, January, 1974

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  4. A Note Industrial Society

    Authors: Sheth, N R;

    Reference No: P&IR0104TEC Pages: 6 Published on: 1, January, 1974

    Abstract: This note provides a perspective on the so- called industrial society to practising managers and administrators; brings out the main social and cultural attributes of the industrial society, and examines the classic observations made on such a society by outstanding scholars such as Marx and Weber; and discusses, in the ... More

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  5. Punjab National Bank Limited (R)**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0057 Pages: 40 Published on: 1, January, 1974

    Abstract: Narrates the success of one of the oldest banks in India; identifies the changing trends over the years in the ethics of the banking business and the circumstances leading to bank nationalization; and discusses the performance budgeting system introduced by the bank for achieving these objectives. ... More

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  6. Geep Flashlight Industries Limited **

    Authors: Kuchhal, S C;

    Reference No: F&A0219 Pages: 4 Published on: 1, January, 1974

    Abstract: Emphasizes the issues in providing equity ownership to employees in a growing company. ... More

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  7. Note On The Concept And The Process Of Organization Development

    Authors: Pareek, Udai;

    Reference No: OB0141TEC Pages: 20 Published on: 1, January, 1974

    Abstract: The concept of OD has been defined. Various Characteristics of OD have been discussed. Several interventions used in OD Programme are mentioned. Some issues in OD Programme are mentioned. Some issue in OD Work in India are also discussed. ... More

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  8. Agricultural Prices

    Authors: Pathak, H N;

    Reference No: ECO0165TEC Pages: 9 Published on: 1, January, 1974

    Abstract: Note provides background to the main problem areas to be examined in fixing price of agricultural crops. It discusses some controversial issues also. ... More

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  9. Changing Patterns of Industrial Relations

    Authors: Sheth, N R;

    Reference No: P&IR0090TEC Pages: 4 Published on: 1, January, 1974

    Abstract: Deals with the problems of industrial relations in India, briefly analyses the history of labour management relations in industrial societies, and raises questions for managers on the type of initiative they need to take in dealing with the structure and involvement of industrial relations. ... More

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  10. Quasar Corporation (C)

    Authors: Saleem, P A;

    Reference No: MAR0130(C) Pages: 13 Published on: 1, January, 1974

    Abstract: Case (C) deals with dealer structure, growth, evaluation of dealer system, etc. ... More

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  11. Roysenstien Breweries Limited

    Authors: Seshan, Suresh A; Mehta, Kiran J;

    Reference No: F&A0251 Pages: 7 Published on: 1, January, 1974

    Abstract: The chairman of the company has assured the shareholders of a minimum dividend following increase in the company's licensed capacity. The chief accountant and other senior executives analyse the market for beer, the demand potential, plus the structure and behaviour of material costs and operating expenses, to see if the ... More

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  12. Instruments of Credit Control **

    Authors: Ranganathan, C;

    Reference No: ECO0172TEC Pages: 8 Published on: 1, January, 1974

    Abstract: This note discusses the principles underlying various instruments of credit control used by a central banking authority. The credit control weapons examined are: bank rate, open market operations and selective credit control. ... More

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  13. The Problem of Bashir's Transfer (B)

    Authors: Sheth, N R; Shukla, H C;

    Reference No: P&IR0058(B) Pages: 6 Published on: 1, January, 1974

    Abstract: This case is a sequel to The Problem of Bashir's Transfer (A) P&IR0058 case. It gives a running account of how the management reacted to an employee's request for cancellation of transfer and the subsequent series of events that took place at the instance of the employee, the management ... More

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  14. Market Indices (for Consumer Products)

    Authors: Vora, M N;

    Reference No: MAR0119TEC Pages: 5 Published on: 1, January, 1974

    Abstract: Market indices reflecting relative purchasing power of different market towns in India are discussed. ... More

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