Latest published cases

List of Latest Published Cases

  1. An Introduction to NoSQL Database Design

    Authors: Krishnamoorthy, Srikumar;

    Reference No: CISG0130TEC Pages: 12 Published on: 3, March, 2016

    Abstract: NoSQL refers to a new class of database systems used in big data environments. These database systems aim to address some of the limitations of traditional database management systems. This technical note describes the key challenges in traditional database systems and introduces the concept of NoSQL databases. The design for ... More

  2. Data Modeling and Management for Big Data

    Authors: Krishnamoorthy, Srikumar;

    Reference No: CISG0130 Pages: 6 Published on: 3, March, 2016

    Abstract: CFX Inc, an e-commerce start-up based out of India, has built a large e-marketplace that allows sellers and buyers to transact online. The firm currently has 30,000 sellers and aims to have around 50,000 sellers by FY 2015-16. The company has around 6Mn customers today and anticipates their growth to triple in ... More

  3. Two Sided Markets: A Note on Net Neutrality, Customer Access and Pricing of Data Services on the Mobile Internet

    Authors: Sahay, Arvind;

    Reference No: MAR0472TEC Pages: 14 Published on: 3, March, 2016

    Abstract: The purpose of the note is to provide structure to the notion of net neutrality in the context of its link to competition and customer access in two sided markets. Withing that context, the note explores issues about pricing of data and makes some comparisons between a developed economy like ... More

  4. Endless Choices in an Investors' Paradise: Togo

    Authors: Mathur, Ajeet;

    Reference No: ECO0356 Pages: 35 Published on: 3, March, 2016

    Abstract: The case describes how Togo was devastated by a combination of poor public policy and risk-averse foreign investors. The case provides a setting for the study of both Country Risk and Political Risk from the perspective of multilateral aid development financing agencies, foreign investors and citizens in a developing country ... More

  5. Selling Sketches - The Case of Artistically Yours (A)

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0481(A) Pages: 18 Published on: 11, March, 2016

    Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. However, Ramesh is not sure about whether consumers would value this offering. Moreover, he ... More

  6. Channel Negotiations Simulation: Game Exercise

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0482EX_Game Pages: 11 Published on: 11, March, 2016

    Abstract: What are the dynamics of channel relations? How do channel members in a marketing channel align themselves? In this simulation, participants discover what makes channel entities powerful, how they leverage this power and what for. This is a negotiation simulation for the classroom in which participants learn through role-playing and ... More

  7. Selling Sketches - The case of Artistically Yours (B)

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0481(B) Pages: 17 Published on: 11, March, 2016

    Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. Ramesh along with his friend Vijay has conducted an exploratory research and now wants ... More

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