Reference No: BP0385Pages: 10Published on: 26, May, 2015
Abstract: This case describes the journey of a Doctor from curiosity to product formulation to enterprise promotion and presents the problems faced by him in succeeding commercially. The innovator perceives the innovation to be a medical success and a commerical non startec. The case provides an opportunity to evaluate the efforts ... More
Reference No: BP0389Pages: 16Published on: 28, May, 2015
Abstract: This case describes the financial and non financial performance of Starbucks, a large organisation provided as on 2007. Howard Schultz, the promoter and chairman of the corporation is disturbed by the decline in the performance of Starbucks, especially the dilution of customer experience. He is required to analyse what happened and ... More
Reference No: OB0220Pages: 10Published on: 28, May, 2015
Abstract: This case describes issues arising out of matrix virtual teams. On the one hand, the protagonist of the case, Vasundhara, feels that she was unable to perform because of inadequate support from supervisors and unclear task boundaries. On the other hand, her superior, Mahesh, feels that her rating is justified ... More
Reference No: PSG0121Pages: 12Published on: 12, June, 2015
Abstract: In December 2015, 196 countries will meet in Paris to reach a new global climate change agreement. This case looks at the climate negotiation process from the eyes of India’s environment minister Mr Prakash Javadekar. In India’s context, the energy sector has a big role to play in emission reduction ... More
Reference No: BP0363(B)Pages: 24Published on: 12, June, 2015
Abstract: IFCI Limited-a non-banking financial corporation in India was struggling with issues of negative Capital Adequacy Ratio and high non-performing assets till 2007. The company had not done any business for a decade until 2007. July, 2007 was the time when Atul Rai joined the company as the CEO. This case revolves around the ... More
Reference No: BP0383Pages: 16Published on: 22, June, 2015
Abstract: The case presents the efforts of Dr. Dhanesh Jain, founder of Ratna Sagar Publications to innovate in children’s publishing space. His innovations received mixed response. Commercial success was delayed. Adoption of innovations by the educational institutions did not happen as expected, the innovations, however, created opportunities for other business ... More
