Reference No: MAR0278Pages: 16Published on: 1, January, 1983
Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More
Reference No: CMA0579TECPages: 4Published on: 1, January, 1983
Abstract: Starting with the emphasis on the need for aggregation of farm level relations this note identifies the groups of people who might need them. It is followed by the discussion on approaches to aggregation. Towards the end it recognizes the risk of aggregation bias in case of shortcuts to aggregation ... More
Reference No: F&A0361TECPages: 7Published on: 1, January, 1983
Abstract: This note compares the conventional and the Arditti- Levy methods of measuring cash flows and discount rate. It proves that the conventional method is consistent with the wealth maximizing principle. ... More
Reference No: CMA0570TECPages: 5Published on: 1, January, 1983
Abstract: This note discusses the following questions: What is shadow price? Why is it needed? What practical and conceptual considerations are involved in shadow pricing? Which goods, inputs and services need to be shadow priced? ... More
Reference No: MAR0275(C)Pages: 3Published on: 1, January, 1983
Abstract: The case focuses on the need for analysis and introspection for developing advertising objectives and strategy. Interaction between the advertiser and the agency is considered, and various stages of development of strategy and objectives are brought into focus. ... More
Reference No: CMA0591TECPages: 10Published on: 1, January, 1984
Abstract: The note describes the three Rs of credit use - namely, returns, repayment capacity, and risk-bearing ability. It also mentions the data needs for this analysis and sources of these data. ... More
Reference No: QM0203Pages: 13Published on: 1, January, 1985
Abstract: Presents a problem the Indian Railways faces in deciding to introduce superfast trains. It illustrates the need for a simulation analysis in a complex situation. ... More
Reference No: F&A0368TECPages: 7 Published on: 1, January, 1985
Abstract: Deals with the problem of evaluating investment proposals under inflationary conditions. It shows the adjustments to be made in cash flows and the discount rates to incorporate the effect of inflation in investment decisions. ... More
Reference No: CMA0613TECPages: 6Published on: 1, January, 1985
Abstract: Financial costs and returns are converted into economic costs and benefits by using shadow pricing factors. This note describes the assumptions which form the basis of shadow pricing factors for different cost and revenue items. It also estimates these factors for some important items along with the economic values. ... More
Reference No: CMA0609Pages: 8Published on: 1, January, 1985
Abstract: The case contains information on a project on dairy development in Banaskantha District of Gujarat. The scheme was prepared by the State Bank of India to provide financial help to the beneficiaries. It gives an opportunity to apply the principles of project formulation and appraisal by judging the viability of ... More
Reference No: CMA0605TECPages: 9Published on: 1, January, 1985
Abstract: This note discusses three concepts for identifying potential locations for setting up an agro-processing enterprise. These concepts are: 1) Location quotient, 2) Location coefficient, and 3) Coefficient of linkage. Data are also provided to apply these concepts to five important agro-processing industries in India: dairy-products manufacturing units; rice mills; sugar factories; cotton ginning, ... More
Reference No: QM0200Pages: 8Published on: 1, January, 1985
Abstract: The case describes a situation where a decision regarding the publications of a manuscript needs to be made. The problem is complicated in view of the uncertainty associated with the demand. The case can be used to illustrate the uncertainties of a decision making situation. ... More
Reference No: CMA0617Pages: 5Published on: 1, January, 1985
Abstract: This case is based on published data on six major agro-processing industries, viz. dairy products, fruits and vegetable products, grain products, sugar, edible oil and fats, and prepared animal feeds. These data are presented with a view to determining working capital intensity and the relative priority of these industries in ... More
