Reference No: PROD0175(C)TECPages: 16Published on: 1, January, 1982
Abstract: Discusses the models for determining economic order quantities when quantity discounts are given. The models with "all unit" discount and "incremental" discount are presented and economic order quantity for each case is determined. Illustrative examples for each case are provided to show the use of the model and the determination ... More
Reference No: MAR0271TECPages: 17Published on: 1, January, 1982
Abstract: The note describes a classification scheme of marketing information for scale construction. For single item measurement, ordinal, interval and ratio scale methods are described. Multi-item scales like semantic differential, Thurstone's equal appearing interval, and Likert's summated rating scales are described. A broad idea about multidimensional scaling is also provided. Guidelines ... More
Reference No: QM0169TECPages: 8Published on: 1, January, 1982
Abstract: Function: Introduces the concept of function; Linear Function: Programmed text on linear function; Quadratic Function: Programmed text on quadratic function; Exponential and Logarithmic Functions: Programmed text on exponential and logarithmic functions. ... More
Reference No: PROD0175(A)TECPages: 11Published on: 1, January, 1982
Abstract: Introduces the functions of inventories and various costs relevant for inventory management. The Economic Order Quantity (EOQ) model with deterministic demand and lead-time is discussed and basic derivations of the model are presented. Sensitivity of cost to various parameters of the model is discussed. Finally, the EOQ model with back ... More
Reference No: CMA0562TECPages: 5Published on: 1, January, 1982
Abstract: Some of the distinguishing features of forestry as an economic activity have been summarized to provide a basis for discussion on whether 1) forest development projects carry relatively higher risks, 2) intangible benefits and costs of forestry projects can or cannot be accounted for in assessing bankability, and 3) multiple objectives in forest ... More
Reference No: PROD0173TECPages: 14Published on: 1, January, 1982
Abstract: This note reviews the developments in the field of multiple?criteria decision-making (MCDM) together with developments in related areas such as utility theory and decision theory. Multiple criteria problems and basic approaches to solve these problems are mentioned. Direct estimation approach and interactive approach for estimating decision?makers' preferences are ... More
Reference No: PROD0175(D)TECPages: 12Published on: 1, January, 1982
Abstract: Discusses the models for determining Economic Order Quantities (EOQs) for items in a multi?item situation with constraints. The derivation of EOQs for items under the constraint of average total investment in inventories is given. The EOQs for items where there is a constraint on total workload (i.e., number ... More
Reference No: MAR0272TECPages: 8Published on: 1, January, 1982
Abstract: The note has four sections: Section 1: What is measured in marketing? Section 2: What is measurement? Section 3: How to select measures (scales), and Section 4: How to ensure validity and reliability of measures. The note is written with marketing decision-makers and marketing research executives as primary audiences. ... More
Reference No: PROD0175(B)TECPages: 6 Published on: 1, January, 1982
Abstract: Discusses the Economic Batch Quantity (EBQ) model with uniform, deterministic and finite production rate and demand. The EBQ, which minimizes the total annual cost comprising setup cost, and inventory holding cost is derived. The operation of EBQ system under non?zero constant lead time is discussed. Finally, a brief discussion ... More
Reference No: F&A0359Pages: 6Published on: 1, January, 1982
Abstract: The case has three objectives: 1) to give students practice in identifying relevant flows in the context of capital investment decisions; 2) to understand the process of computing NPV, IRR and payback; and 3) to see the impact of cash flow timing and inflation on investment criteria such as IRR and NPV. ... More
Reference No: MAR0275(C)Pages: 3Published on: 1, January, 1983
Abstract: The case focuses on the need for analysis and introspection for developing advertising objectives and strategy. Interaction between the advertiser and the agency is considered, and various stages of development of strategy and objectives are brought into focus. ... More
