Latest published cases

Authors: Gupta, Subroto Sen;

Reference No: MAR0172 Pages: 11 Published on: 1, January, 1976

Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More

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Authors: Patel, Nitin R;

Reference No: QM0088 Pages: 19 Published on: 1, January, 1976

Abstract: Deals with the use of computers for management applications in Air India over the decade 1965-66 to 1975-76. It discusses the applications taken up, and the organizational structure of the computer department. ... More

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Authors: Jaikumar, V;

Reference No: F&A0291TEC Pages: 12 Published on: 1, January, 1976

Abstract: A brief exposition of a budgetary control process, with a publishing house taken as the organizational example. ... More

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Authors: Khurana, Rakesh;

Reference No: MAR0166 Pages: 16 Published on: 1, January, 1976

Abstract: The case involves taking a decision on the type of packing to be used for various types of vegetable and cereal seeds. A number of criteria like nonspillage, protection from pests and moisture, and price on packaging have to be taken into account in choosing the packaging material. A ... More

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Authors: Balakrishnan, K;

Reference No: F&A0283 Pages: 4 Published on: 1, January, 1977

Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent underutilization of capacity and rise in unit cost. The case enables analysis of cost data for shortterm and longterm pricing. Students will be expected ... More

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Authors: Korgaonker, M G;

Reference No: PROD0124TEC Pages: 6 Published on: 1, January, 1977

Abstract: Involves the application of systematic layout techniques for a plastic bags manufacturing plant. It focuses on the understanding of the principal steps required for the use of the technique. Development of several alternative plans and their evaluation are envisaged. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0307 Pages: 2 Published on: 1, January, 1977

Abstract: Deals with a problem in overhead cost variance. The excess consumption of steam in a spinning mill has to be analyzed into variances arising from 1) cost of producing steam, 2) hourly rate of supply of steam, 3) number of hours worked, and 4) efficiency of spinning. Requires logic rather than application of standard ... More

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Authors: Rao, T V;

Reference No: OB0055 Pages: 6 Published on: 1, January, 1977

Abstract: Life story of an entrepreneur, with emphasis on the process of establishing the enterprise and its management. Illustrates several behavioural dimensions of entrepreneurs. ... More

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Authors: Dholakia, Nikhilesh;

Reference No: MAR0163 Pages: 10 Published on: 1, January, 1977

Abstract: The company makes various forms of packaging. Since the demand comes from a diverse set of consumer industries, the company prepares a longterm forecast based on the growth projections of user industries. The sales force prepares a forecast for the immediate future. The company wants to integrate the forecasts ... More

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Authors: Menon, C D;

Reference No: OB0021(D) Pages: 10 Published on: 1, January, 1977

Abstract: Extracts of the agreement reached between the company and its workmen. Can be used to evaluate bargaining strategy. ... More

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Authors: Manendra Mohan;

Reference No: MAR0181(A) Pages: 6 Published on: 1, January, 1977

Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More

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Authors: Balakrishnan, K;

Reference No: F&A0304 Pages: 1 Published on: 1, January, 1977

Abstract: Gives the actual material consumption for two products for two consecutive periods when the actual production also varies. Requires variance analysis, in an adapted way, for two periods. A combination of standards and past actuals are used to assess the current period's performance. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0302 Pages: 2 Published on: 1, January, 1977

Abstract: Outlines a process-costing problem to illustrate the treatment of normal loss and abnormal loss. Does not cover abnormal gain. Also involves treatment of equivalent units of loss and closing work-in-process. ... More

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Authors: Mehta, S C;

Reference No: MAR0167 Pages: 7 Published on: 1, January, 1977

Abstract: The case deals with product line evaluation of a mediumsized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More

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