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Latest published cases

List of Latest Published Cases

  1. Scaling in Marketing Research: A Note

    Authors: Jain, Abhinandan K; Roy Dholakia, Ruby;

    Reference No: MAR0271TEC Pages: 17 Published on: 1, January, 1982

    Abstract: The note describes a classification scheme of marketing information for scale construction. For single item measurement, ordinal, interval and ratio scale methods are described. Multi-item scales like semantic differential, Thurstone's equal appearing interval, and Likert's summated rating scales are described. A broad idea about multidimensional scaling is also provided. Guidelines ... More

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  2. Measurement in Marketing Research: A Note

    Authors: Roy Dholakia, Ruby; Jain, Abhinandan K;

    Reference No: MAR0272TEC Pages: 8 Published on: 1, January, 1982

    Abstract: The note has four sections: Section 1: What is measured in marketing? Section 2: What is measurement? Section 3: How to select measures (scales), and Section 4: How to ensure validity and reliability of measures. The note is written with marketing decision-makers and marketing research executives as primary audiences. ... More

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  3. Issues in the Management of Replication in Development Programme

    Authors: Subramanian, Ashok;

    Reference No: QM0176TEC Pages: 3 Published on: 1, January, 1982

    Abstract: Outlines key issues in managing the process of replication in development programmes. It refers to questions about content and context of replication; roblems of moving from projects to programmes; and issues related to the transfer of learning from one to the other. ... More

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  4. Quality Circles

    Authors: Korgaonker, M G;

    Reference No: PROD0179TEC Pages: 13 Published on: 1, January, 1983

    Abstract: Deals with the concept of quality circles (QCs). The historical evolution of QCs, basic philosophy, structure, techniques applicable for QC work, applications, and common misconceptions are discussed. The methodology for their implementation within an organization is spelt out and typical implementation problems are highlighted. Some illustrative examples drawn from Indian ... More

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  5. Uni Adds (Part I & II)

    Authors: Rao, T V;

    Reference No: OB0165(Part I & II) Pages: 9, 5 Published on: 1, January, 1983

    Abstract: This case describes the organizational structure of an advertising company set up in 1982 in Andhra Pradesh. It has two parts. The first part presents the organizational structure in the early stages of the company and the problems faced by the company. The second part presents the revised organizational structure and ... More

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  6. Cali-Ber Suitings

    Authors: Mohan, Manendra;

    Reference No: MAR0281 Pages: 14 Published on: 1, January, 1983

    Abstract: Reviews an advertising campaign prepared by a new advertising agency for CaliBer Suitings that were relatively new in the market. A relatively unconventional approach was used in the campaign. A detailed posttest of the campaign was undertaken; the case is concerned with the evaluation of this research and ... More

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  7. Wavin India Limited (D)

    Authors: Mohan, Manendra;

    Reference No: MAR0275(D) Pages: 9 Published on: 1, January, 1983

    Abstract: The case is concerned with the vital issue of creative execution. The various stages in the development of the campaign and interaction between the advertiser and the advertising agency are brought out with the help of the material prepared by the agency for providing alternatives for consideration to the client. ... More

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  8. Matsushita in India: Preparing Industrial Persons

    Authors: Satia, J K; Thomas, J S; Thomas, Philip S;

    Reference No: P&IR0160 Pages: 27 Published on: 1, January, 1983

    Abstract: Matsushita Electric of Japan is among the world's largest consumer electronics companies. Half of its sales and a quarter of its workers are, however, outside Japan. The case describes the operations of Novino Batteries, one of two nearly identical Matsushita joint ventures in India that were established in 1972. The case ... More

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  9. Bharat Construction Company Limited (A)

    Authors: Shukla, P R;

    Reference No: PROD0192(A) Pages: 15 Published on: 1, January, 1984

    Abstract: The case can be used to discuss the management control system in a new project. An existing MCS for a large construction company is described and management problems faced by the company in handling a new project are highlighted. The new MCS that can be suitable for the situation can ... More

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  10. A Note on Cooperative Issues

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0594TEC Pages: 11 Published on: 1, January, 1984

    Abstract: Discusses the rationale for a cooperative form of organization and outlines why the credit/single purpose cooperatives usually have been successful. It develops the hypothesis that only integrated cooperatives can be successful in our environment. Further, such cooperatives may be single-product yet multipurpose. ... More

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  11. Swarup Engineers Limited

    Authors: Shukla, P R;

    Reference No: QM0194 Pages: 6 Published on: 1, January, 1984

    Abstract: This case describes an engineering firm that has grown in the last decade and increased its line of products. The case can be used to highlight the concept of "focused factory." ... More

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  12. Asian Food Products Limited

    Authors: Desai, P V; Bhattacharyya, S K;

    Reference No: F&A0340 Pages: 4 Published on: 1, January, 1984

    Abstract: Asian Food Products Limited is a company with excellent sales and profits. However, the managing director notices with concern the problems of liquidity and seeks help from a management consultant. The case contains data on policies, production costs, sales, etc. The focus is on distinction between liquidity and profitability and ... More

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  13. Organizing for Productivity and Implementing Productivity Programs at Shop Level

    Authors: Shukla, P R;

    Reference No: PROD0190TEC Pages: 5 Published on: 1, January, 1984

    Abstract: Describes an organization's experience in organizing the productivity programme. The technical and organizational aspects are dealt in the context of an engineering industry. The implementation of productivity programme is also discussed with the shop?level experience. ... More

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  14. IRD Programme Progress: An Overview

    Authors: Srivastava, U K; Nitin, Shah;

    Reference No: CMA0583TEC Pages: 8 Published on: 1, January, 1984

    Abstract: Includes background, objectives and coverage of the programme with organizational linkages to assist the beneficiaries under different schemes. Achievements of the programme and preliminary observations from the field are also included. ... More

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  15. Elements of Performance Appraisal

    Authors: Saiyadain, M S;

    Reference No: P&IR0169TEC Pages: 23 Published on: 1, January, 1985

    Abstract: This note discusses objectives, methods, issues and concerns in performance appraisal. It also highlights various parameters of an effective appraisal system. What is significant about this note is that it has focused on research done in this area in India. ... More

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