Reference No: QM0060Pages: 4Published on: 1, January, 1975
Abstract: This case describes the strategy for introducing a computer- based management information system in a large firm producing a single major product at several factories. ... More
Reference No: MAR0141Pages: 21Published on: 1, January, 1975
Abstract: AWC is a small company entering a market where heavy competition is anticipated in the near future. Because of the nature of the product, the potential market (domestic and export) is fairly large in size. However, the present size of the market is rather small. In such a setting, the ... More
Reference No: F&A0262Pages: 20Published on: 1, January, 1975
Abstract: The introduction of corporate planning in Indian Railways, the largest public undertaking in country, has been described in detail. This case should be used jointly with the note Indian Railways [F&A0261], which highlights the operational characteristics of the Indian Railways and the problems faced in the planning process. ... More
Reference No: QM0051(A)Pages: 7Published on: 1, January, 1975
Abstract: Describes the situation a municipal corporation faces while computerizing some of its operational systems. The application areas are described in sufficient detail so that costs and benefits of each can be estimated. ... More
Reference No: MAR0114TECPages: 18Published on: 1, January, 1975
Abstract: This note gives a detailed version of the functioning of the organization that is the central purchase organization of the Government of India and buys the major requirements of all ministries and departments of the central government. ... More
Reference No: BP0061(A)Pages: 22Published on: 1, January, 1975
Abstract: The single-centre publication strategy of The Hindu is posing problems in light of competition from multi-centre publications, local loyalties, regional differences, and transportation problems. The Hindus strategy raises some short-, medium- and long-term issues in light of scarcity of newsprint and increasing costs. ... More
Reference No: MAR0168Pages: 19Published on: 1, January, 1975
Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More
Reference No: QM0061TECPages: 9Published on: 1, January, 1975
Abstract: Describes the use of various unit record machines for data processing. Various punch card machines such as key punches, verifiers, sorters, collators, reproducers and tabulators are described. ... More
Reference No: CMA0276Pages: 14Published on: 17, December, 1974
Abstract: An attempt is made to delineate areas of concern for modernization in post harvest paddy technology in India. A system approach has been followed different stages from paddy harvesting to the final availability of rice have been described in detail in order to find ways means of evolving a suitable ... More
Reference No: CMA0304Pages: 13Published on: 16, October, 1974
Abstract: The chief executive officer of a district (CEO) introduced some changes in methods of work and other organizational practices. He introduced PERT and CPM at the district level trained various officers in the new techniques. After his transfer from the district, the organization reverted back to the old practice. This ... More
Reference No: CMA0296Pages: 14Published on: 16, October, 1974
Abstract: Discusses the application of the network techniques to decision-making at the district level in government systems. The illustration is a lift irrigation scheme undertaken by a Zilla Parishad. ... More
