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  1. Case (2)
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Latest published cases

List of Latest Published Cases

  1. In-Class Exercise on Positioning

    Authors: Jhangiani, Sushil; Abhishek; Koshy, Abraham;

    Reference No: MAR0474EX Pages: 3 Published on: 3, November, 2015

    Abstract: The main objective of this exercise is to help the students to understand the concept of positioning in a better manner. Positioning of product/brand in the minds of customer is one of the most important decisions in marketing strategy. It is important that students understand the basic steps in ... More

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  2. Airtel Zero: Data Pricing, Two Sided Markets Led Business Models and Net Neutrality

    Authors: Sahay, Arvind;

    Reference No: MAR0472 Pages: 12 Published on: 3, March, 2016

    Abstract: Airtel, the leading mobile operator in India is launching the Airtel Zero" platform that will charge service providers and OTT providers on the internet for mobile data traffic but will allow end consumers free access to the web sites that are signed up for the platform. The case revolves around ... More

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  3. Airtel: Pricing in an Era of Cannibalization and Transition to Data

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0496 Pages: 21 Published on: 5, October, 2018

    Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More

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