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  1. Case (3)
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Latest published cases

List of Latest Published Cases

  1. The Protein Foods Association of India (C)

    Authors: George, P S;

    Reference No: CMA0230(C) Pages: 6 Published on: 31, July, 1972

    Abstract: This is in continuation of the Case B. In response to an enquiry regarding the willingness of organizations to carry out a market survey, a number of proposals are received from different organizations. The case describes one such proposal in detail. This can be used to illustrate the considerations one ... More

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  2. The Protein Foods Association of India (A)

    Authors: George, P S;

    Reference No: CMA0230(A) Pages: 8 Published on: 31, July, 1972

    Abstract: The Protein Foods Association of India is interested in developing a campaign to educate people about the nutritional value of food items in their diet. They thought that public ignorance on the protein deficiency in the diet is one of the major factors responsible for the lack of adequate protein ... More

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  3. Appreciative Inquiry: A Positive Way to Manage Change

    Authors: Gupta, Vishal; Shah, Binita;

    Reference No: OB0229TEC Pages: 9 Published on: 14, March, 2018

    Abstract: In our problems lie our greatest opportunities. Appreciative inquiry creates a dialogic environment that excites imagination. The appreciative conversations that take place one to one, in small groups, and in ever larger circles, serve to build trust and strengthen relationships allowing for the disruption of old patterns of thinking. This ... More

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  4. WeSkill: Sustainability Challenges of a Platform Start-up in an Emerging Market

    Authors: Dongre, Ambrish; Borah, Sourav Bikash; Akella, Laxminarayana Yashaswy;

    Reference No: MAR0539 Pages: 21 Published on: 29, November, 2023

    Abstract: In May 2022, Praneet Agarwal, Shashank Patidar and Shaurya Joshi—founders of WeSkill, a live, online “extracurricular” learning platform for children below the age of 14 years—were contemplating ways to sustain their business going forward. The venture, which had been launched in September 2020 when the entire world was fighting COVID-19, had ... More

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