Reference No: MAR0176Pages: 15 Published on: 1, January, 1976
Abstract: Protein Foods Association educated people on nutrition. In 1972, there was a three phase evaluation of the effectiveness of the Protein Communication Programme in Maharashtra. After specifying the communication task, target group, media strategy and mediawise expenditure of the campaign, the case gives the detailed methodology of the survey and the ... More
Reference No: BP0095Pages: 12Published on: 1, January, 1976
Abstract: The public sector steel companies in India represent an overwhelmingly dominant segment of the total steel industry of the country. As such, corporate long range planning assumes dimensions which almost seem to overlap with the task of national log range planni The case provides an introduction to the complexity of ... More
Reference No: QM0100(A)Pages: 5Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: QM0100(F)Pages: 20Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: QM0100(D)Pages: 10Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: PSG0021Pages: 4 Published on: 1, January, 1977
Abstract: The case discusses the preparations needed by a branch of the FPAI to start a mobile education-cum-service unit (MESU). The officials would need a plan to get the project started, hire and train staff, select the area, and so on. Where should it begin? ... More
Reference No: OB0055Pages: 6Published on: 1, January, 1977
Abstract: Life story of an entrepreneur, with emphasis on the process of establishing the enterprise and its management. Illustrates several behavioural dimensions of entrepreneurs. ... More
Reference No: BP0102Pages: 7Published on: 1, January, 1977
Abstract: The case traces the life of an individual who runs away from home, is employed as a domestic servant and enters industry. His interactions with top management and two different types of personnel managers, and his emergence and eclipse as a trade union leader are traced. ... More
Reference No: BP0122Pages: 12Published on: 1, January, 1977
Abstract: The case describes the origin and development of IRI, its product groups, structure and relation to the government (for investments and evaluation) and to the Parliament. ... More
Reference No: BP0104TECPages: 8Published on: 1, January, 1977
Abstract: This note enumerates questions that a writer needs to internalize for improving his ability to write persuasively. Part I explains the process of communication a writer goes through and the characteristics of written communication. Part II raises the questions the writer should answer while writing his notes or reports. Part ... More
Reference No: BP0132Pages: 26Published on: 1, January, 1978
Abstract: The case describes how Shri Mahila Griha Udyog Lijjat Papad, a registered society, functions as a successful organization blending a unique philosophy and a set of policies in various areas that are consistent among themselves and with the environment. The case raises issues on the need for changes with growth ... More
Reference No: P&IR0095TECPages: 4 Published on: 1, January, 1978
Abstract: This is a brief summary of two studies in Indian entrepreneurship and management. One study argues that Indian entrepreneurs at the onset of industrialization were not inhibited by religion and caste, as is believed by some scholars. The other study provides evidence to suggest that Indian managers are open to ... More
Reference No: BP0121Pages: 4Published on: 1, January, 1978
Abstract: This biographical case concerns the life of a middle school dropout who begins as a tea boy and rises to the post of industrial relations officer of his plant. En route he acquires degrees in commerce and law, becomes a member of a body of electronic engineers, and a registered ... More
Reference No: BP0108(A)Pages: 10Published on: 1, January, 1978
Abstract: Case (A) describes the evolution of a family owned business over forty seven years, from paper trading to a multi business organization. The group, managed by three generations of a family, now faces either stagnation or entry into new and unknown fields. The case provides an opportunity to identify and ... More
