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Latest published cases

List of Latest Published Cases

  1. Gramshree, Ahmedabad

    Authors: Purohit, Sonal; Gupta, Seema;

    Reference No: CIIE0008 Pages: 16 Published on: 20, December, 2017

    Abstract: This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a ... More

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  2. ePuja: Seek, Discover, Get Blessed

    Authors: Patel, Malay R.; Karna, Amit;

    Reference No: CIIE0006 Pages: 17 Published on: 12, July, 2017

    Abstract: The case is about an online venture that enables believers to pursue their faith in the several Hindu gods and goddesses in India. The beliefs of the around 1.2 billion population of India in the divine, serve as a lucrative market for religious and spiritual services. Further, India is an ideal ... More

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  3. The International Centre for Entrepreneurship and Career Development (ICECD)

    Authors: Ramachandran, K;

    Reference No: BP0211 Pages: 3 Published on: 1, January, 1989

    Abstract: The case narrates how a woman entrepreneur successfully set up a training organization by effective networking. ... More

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  4. Thinking Through a Management Situation

    Authors: Rao, Sreenivas S;

    Reference No: BP0186TEC Pages: 6 Published on: 1, January, 1984

    Abstract: In using the problem-solving and situational approach, the manager has to ask himself: (1) Whether he has understood the situation by rigorously and repeatedly asking the following questions: What? When? How? Why? Who(m)? Where? How much (many)? and (2) Whether he has brought all his creative, logical, and critical thought processes ... More

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  5. Dr Kana Muna Rajan

    Authors: Menon, C D;

    Reference No: BP0121 Pages: 4 Published on: 1, January, 1978

    Abstract: This biographical case concerns the life of a middleschool dropout who begins as a tea boy and rises to the post of industrial relations officer of his plant. En route he acquires degrees in commerce and law, becomes a member of a body of electronic engineers, and a registered ... More

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  6. The Cultural Context of Indian Enterprise and Management

    Authors: Sheth, N R;

    Reference No: P&IR0095TEC Pages: 4 Published on: 1, January, 1978

    Abstract: This is a brief summary of two studies in Indian entrepreneurship and management. One study argues that Indian entrepreneurs at the onset of industrialization were not inhibited by religion and caste, as is believed by some scholars. The other study provides evidence to suggest that Indian managers are open to ... More

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  7. Mahesh Kumar Jha

    Authors: Menon, C D;

    Reference No: BP0102 Pages: 7 Published on: 1, January, 1977

    Abstract: The case traces the life of an individual who runs away from home, is employed as a domestic servant and enters industry. His interactions with top management and two different types of personnel managers, and his emergence and eclipse as a trade union leader are traced. ... More

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  8. Consumer Products India Limited: Silk Edge Blade Division **

    Authors: Vora, M N;

    Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

    Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

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  9. The Struggling Entrepreneurs: Case of SRD **

    Authors: Rao, T V;

    Reference No: OB0054 Pages: 2 Published on: 1, January, 1974

    Abstract: The life history of an entrepreneur who has a lot of potentiality, imaginativeness and ideas but who cannot put them into practice due to over?ambitiousness. An example of how he has been struggling to operationalize his ideas. ... More

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  10. Miller Apte Machinery Manufacturing Company (A)**

    Authors: Reynolds, J;

    Reference No: BP0009(A) Pages: 14 Published on: 1, January, 1970

    Abstract: A small businessman faces many problems, and seeks ways to improve a business which is getting too big and complicated for a "oneman" operation. ... More

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