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Search results for 'marketing strategy a'

Related Searches: marketing strategy a n, marketing strategy a no, marketing strategy a not, marketing strategy a note, marketing strategy analysis

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  1. First National City Bank (B) **

    Authors: Prasad, Keshav;

    Reference No: F&A0171(B) Pages: 10 Published on: 1, January, 1970

    Abstract: Deals with the marketing of the personal loan programme and the role it plays in FNCB's overall marketing strategy. Segmentation as a tool in marketing is well illustrated. In addition, the budgeting process in marketing planning can be well treated through this case. An effective use of the case can ... More

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  2. Bharat Parekh: Growth Aspirations of a Life Insurance Agent

    Authors: Saigal, Swati; Mukherjee, Saral; Sharma, Sunil ;

    Reference No: STR0480 Pages: 28 Published on: 8, July, 2024

    Abstract: Bharat Parekh, a highly accomplished life insurance agent, had an aspiration to become an industrialist. This case study allows participants to scrutinise the essence of success for a salesperson and a professional. It delves into the intricate dynamics of insurance sales, revealing the considerable challenges and describes how Parekh achieved ... More

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