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Search results for 'marketing management'

Related Searches: marketing management cas, marketing management 1, marketing management cases, marketing management case, marketing management case s

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  1. Cosmo Films Limited: Market Orientation

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0285 Pages: 23 Published on: 23, January, 2003

    Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More

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  2. Farmaid Tractors Limited

    Authors: Raghuram, G;

    Reference No: QM0242 Pages: 19 Published on: 23, October, 2000

    Abstract: Farmaid Tractors Limited (FTL) was a tractor company with a 20% market share, and aiming to be the market leader within next five years. The tractor industry in India had become very competitive, with growth in capacity outstripping the growth in demand. Customer preference and demands had changed in the context ... More

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