Search results for 'marketing cases'

Authors: Jayswal, Mitesh; Roy, Subhadip; Paidipati, Kiran Kumar;

Reference No: MAR0559 Pages: 8 Published on: 6, January, 2026

Abstract: This case delineates the difficulty faced by the Mehta family to commercialise their sanitary pad burning machine, San-Burn. Their company, Aishani Enterprise Pvt. Ltd, was registered as a startup in 2016 in the university incubation facility, which later became a private limited company. In 2022, they obtained a patent for San-Burn and ... More

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Authors: Raghuram, G; Banerjee, Bibek;

Reference No: PROD0243 Pages: 4 Published on: 2, September, 1999

Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More

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Authors: George, P S;

Reference No: CMA0211 Pages: 12 Published on: 10, November, 1971

Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More

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